21 episodes

Welcome to Web and BeyondCast, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond.



Web and Beyond Podcast is where Small Business comes to learn about marketing and managing on the Web and beyond with Business Technology Strategist, Ray Sidney-Smith.



We have an exciting show in store for you, so I hope you enjoy the time we’ll be spending together. I know I will.



About Ray Sidney-Smith



I thought it might be a good idea to tell you a little bit about myself since we’ll be spending so much time together. I’m a small business productivity technology and Management Consultant and the owner of W3 Consulting training consultancy for small businesses learning about marketing and managing on the web, and we also have a number of smaller divisions that provide a wide variety of services to those small businesses. For example, we have a managed WordPress hosting and domain registration service, very creatively called Web Services. I’m sure I’ll talk more about our work with Web Services in the future. additionally I’m the author of SoLoMo Success: Social, Local & Mobile Small Business Marketing Strategy Explained, published in 2014 and should have the 2nd edition out in the very near future.



Let’s see what else would you like to know about me? I am the Google Small Business Advisor for Productivity and what that means is that I I’m happy to explain to small businesses the power and veracity of using Google products to be able to run their entire business this includes G Suite formerly known as Google apps for work which encompasses many many products and extends to third-party partners and services that can be used within the Google ecosystem. As well, I’m a Hootsuite Global brand ambassador so if you have any questions about HootSuite always feel free to send those along. And, last but not least, I’m in Evernote certified consultant and Evernote is a powerful note-taking software which you will hear me talk about quite a lot on this show. It’s the backbone of my personal productivity and holding together that which are the spoke personal productivity Technologies like a task manager or project management software or a calendar and cloud storage services like Google drive, OneDrive or Dropbox…it does everything in the middle.



As you might be able to tell, I’m a huge productivity nerd. So if you’d like to learn more about my productivity enthusiasm you can always jump out to my personal website which I will link to in the show notes. All Show Notes will be available with links to items we’ll cover here in the podcast, along with a text transcript so you can read and search the contents of the shows. Each episode is numbered (so this episode is 001 as its the first episode) and you can find it by going to webandbeyondcast.com forward-slash and the number of the episode.



Alright, I’ve told you about myself but what I’d really like to hear is from you. Please visit WebAndBeyondCast.com/001 which will take you to this episode if you’re not listening to it already on the website and feel free to tell me about yourself in your small business there or you can click on the contact page and let me know who are you what do you do I’d love to listen and hear from new businesses and Veteran businesses. This helps inform my understanding of what kind of content you will want and need to be able to better your business. I fundamentally believe in the power of small business not only in the National economies in which you provide services and products to your customers but also the power of community among small businesses and so I really do want to know more about you all.



What’s Web and BeyondCast all about?



Web and BeyondCast is an exploration of how to strategically, economically and effectively market and manage as

Web and BeyondCast, the Small Business Digital Marketing and Productivity Technology Show Ray Sidney-Smith

    • Business
    • 5.0 • 2 Ratings

Welcome to Web and BeyondCast, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond.



Web and Beyond Podcast is where Small Business comes to learn about marketing and managing on the Web and beyond with Business Technology Strategist, Ray Sidney-Smith.



We have an exciting show in store for you, so I hope you enjoy the time we’ll be spending together. I know I will.



About Ray Sidney-Smith



I thought it might be a good idea to tell you a little bit about myself since we’ll be spending so much time together. I’m a small business productivity technology and Management Consultant and the owner of W3 Consulting training consultancy for small businesses learning about marketing and managing on the web, and we also have a number of smaller divisions that provide a wide variety of services to those small businesses. For example, we have a managed WordPress hosting and domain registration service, very creatively called Web Services. I’m sure I’ll talk more about our work with Web Services in the future. additionally I’m the author of SoLoMo Success: Social, Local & Mobile Small Business Marketing Strategy Explained, published in 2014 and should have the 2nd edition out in the very near future.



Let’s see what else would you like to know about me? I am the Google Small Business Advisor for Productivity and what that means is that I I’m happy to explain to small businesses the power and veracity of using Google products to be able to run their entire business this includes G Suite formerly known as Google apps for work which encompasses many many products and extends to third-party partners and services that can be used within the Google ecosystem. As well, I’m a Hootsuite Global brand ambassador so if you have any questions about HootSuite always feel free to send those along. And, last but not least, I’m in Evernote certified consultant and Evernote is a powerful note-taking software which you will hear me talk about quite a lot on this show. It’s the backbone of my personal productivity and holding together that which are the spoke personal productivity Technologies like a task manager or project management software or a calendar and cloud storage services like Google drive, OneDrive or Dropbox…it does everything in the middle.



As you might be able to tell, I’m a huge productivity nerd. So if you’d like to learn more about my productivity enthusiasm you can always jump out to my personal website which I will link to in the show notes. All Show Notes will be available with links to items we’ll cover here in the podcast, along with a text transcript so you can read and search the contents of the shows. Each episode is numbered (so this episode is 001 as its the first episode) and you can find it by going to webandbeyondcast.com forward-slash and the number of the episode.



Alright, I’ve told you about myself but what I’d really like to hear is from you. Please visit WebAndBeyondCast.com/001 which will take you to this episode if you’re not listening to it already on the website and feel free to tell me about yourself in your small business there or you can click on the contact page and let me know who are you what do you do I’d love to listen and hear from new businesses and Veteran businesses. This helps inform my understanding of what kind of content you will want and need to be able to better your business. I fundamentally believe in the power of small business not only in the National economies in which you provide services and products to your customers but also the power of community among small businesses and so I really do want to know more about you all.



What’s Web and BeyondCast all about?



Web and BeyondCast is an exploration of how to strategically, economically and effectively market and manage as

    President Removed From Social Media Platforms, CARES Act…Act 2, and More – Web and Beyond Live – January 11, 2021

    President Removed From Social Media Platforms, CARES Act…Act 2, and More – Web and Beyond Live – January 11, 2021

    https://www.youtube.com/watch?v=dsidognv2bM









    President Removed From Social Media Platforms, CARES Act...Act 2, and More - Web and Beyond Live - January 11, 2021







    Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.







    (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.)







    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.







    In this Cast







    Ray Sidney-Smith, Host







    Show Notes







    Resources we mention, including links to them will be provided here. Please listen to the episode for context.







    * All the platforms that have banned or restricted Trump so far - Axios * EXPLAINER: Can social media companies boot Trump? Yes * How Trump is Losing his Social Media Platforms - The New York Times * Parler is down, making Trump's search for online outlet even tougher - CBS News * Terminating Service for 8Chan * Social media app Parler goes dark as Amazon, Apple and Google pull support - YouTube * Summary of the Consolidated Appropriations Act, 2021 | National Credit Union Administration * Elon Musk launches SpaceX Starlink internet in the UK - Business Insider* Join Web and Beyond Community!

    SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed – Web and Beyond Live – December 7, 2020

    SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed – Web and Beyond Live – December 7, 2020

    https://www.youtube.com/watch?v=am6yWXWy9QA









    SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed - Web and Beyond Live - December 7, 2020







    Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.







    (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.)







    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.







    In this Cast







    Ray Sidney-Smith, Host







    Show Notes







    Resources we mention, including links to them will be provided here. Please listen to the episode for context.







    * Fed chair Jerome Powell: Many small businesses remain at risk of going out of business this winter - YouTube* Black Friday hits record $9B in US consumer spending | Fox Business* Walmart scraps shipping minimum for subscription service in move to take on Amazon - CNN* WhatsApp is expanding fast and catching up with WeChat | Fortune* Squarespace adds paywalls to help online businesses monetize* Building YouTube Shorts, a new way to watch & create on YouTube* MeWe Stories are Here! – Lady L's Designs +* 7 Steps to an Effective Facebook Marketing Strategy | Sprout Social* Join Web and Beyond Community!

    How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal

    How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal

    https://www.youtube.com/watch?v=dI_38GRvBuA









    How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal





    Our first interview with franchise coach Faizun Kamal in "Is a Franchise Right for You? What Can You Learn From Franchising? With Faizun Kamal" (Episode 014) discussed how to determine if franchise entrepreneurship is good for you or others you are meeting with. In this interview, we discuss Faizun's six-step process she describes in her book, The Right Franchise for You, for choosing the best franchise when you're looking to start your own small business.

    (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.)

    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.

    In this Cast | How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal

    Ray Sidney-Smith, Host

    Faizun Kamal, Franchise ConsultantCEO of The Franchise Pros

    Faizun Kamal is a franchise coach, nationally renowned public speaker and career strategist. As CEO of The Franchise Pros in partnership with The Franchise Consulting Company, Faizun coaches people nationwide on making the transition from employee to entrepreneur.

    She provides guidance to embrace chaos, fear, insecurity and uncertainty as doorways of opportunity to help individuals find their “perfect fit” business based on an assessment of their personal, lifestyle and income goals. She guides clients to move beyond career burnout to build a sustainable career that they love!

    Faizun’s drive to make a difference stems from her own personal experience as a corporate refugee. In 2015, after almost a decade in the corporate world, she was laid off. Instead of immediately jumping back into another job, Faizun began a deeply introspective journey to intentionally redesign her career, and her life. Through the world of franchising, she discovered a way to live a life of purpose, passion and profit!

    Her experiences as a former Fortune 15 Executive with 18+ years of experience in corporate, multinational, nonprofit & entrepreneurial settings on three continents have made her an inspirational speaker to audiences worldwide. Faizun’s relatablity and authenticity has led her to grow an engaged following of thousands on social media.

    The Tory Burch Foundation named Faizun as “A Woman to Watch”. She has been featured extensively on Forbes, The Huffington Post and The Washington Business Journal, among many others. Faizun received her BA in Women’s Studies and Environmental Studies from Mount Holyoke College. She holds a Master’s degree in Public Policy and a Master’s in Business Administration from the Johns Hopkins University. She is also a graduate of Stanford University’s acclaimed Social Entrepreneurship Program.

    Show Notes

    Resources we mention, including links to them will be provided here. Please listen to the episode for context.

    For listeners of this show, listen to the episode and reach out to Faizun via email for the really generous offer she's made during the interview!

    The Right Franchise for You: Escape the 9 to 5, Generate Wealth, & Live Life on Your Terms by Faizun Kamal

    New Web Analytics Tools from Microsoft and Cloudflare – November 2, 2020

    New Web Analytics Tools from Microsoft and Cloudflare – November 2, 2020

    https://www.youtube.com/watch?v=PqbA8j0vmxY









    New Web Analytics Tools from Microsoft and Cloudflare





    Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. This week, among other news, Ray covers the new Web analytics tools from Microsoft and Cloudflare.

    (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.)

    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.

    In this Cast

    Ray Sidney-Smith, Host

    Show Notes

    Resources we mention, including links to them will be provided here. Please listen to the episode for context.



    * Call for Testing the Widgets Screen in Gutenberg 9.1 – Make WordPress Core 

    * WP Bakery WordPress Vulnerability Affects Millions of Sites 

    * WordPress Update Fiasco 

    * A New Way to Publish Your Blog Posts Simultaneously as Twitter Threads – The WordPress.com Blog 

    * WordPress can now turn blog posts into tweetstorms automatically | TechCrunch 

    * Web Stories for WordPress - Download the free WordPress plugin 

    * Facebook to charge for WhatsApp Business services 

    * Facebook & Instagram Drop Support For WordPress Embeds 

    * Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images | Social Media Today 

    * Google Podcasts Manager shows you search impressions and clicks from Google Search 

    * Google Podcasts Manager 

    * Frequently Asked Questions - Amazon Music for Artists 

    * a href="https://www.cnet.

    Bringing Your Business Into the Digital Age Securely with Vince Crisler, CEO of Dark Cubed

    Bringing Your Business Into the Digital Age Securely with Vince Crisler, CEO of Dark Cubed

    https://www.youtube.com/watch?v=q0WM6YdFr7A









    When you start a business cybersecurity is not usually top-of-mind. However, have you considered how good digital security practices can be a business’s competitive edge? 





     

    If not, listen in on this episode! W3 Consulting’s President/CEO Ray Sidney-Smith, in honor of National Cybersecurity Awareness Month (October), had the pleasure of bringing to the show Vince Crisler, CEO of Dark Cubed (https://darkcubed.com), a cybersecurity expert with more than 20 years of Information Technology and Cybersecurity leadership in government and private sector roles.  



    (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.)

    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.

    In this Cast

    Ray Sidney-Smith, Host

    Vince Crisler, CEO of Dark Cubed, a cybersecurity expert with more than 20 years of Information Technology and Cybersecurity leadership in government and private sector roles.

    Show Notes

    Resources we mention, including links to them will be provided here. Please listen to the episode for context.



    * Cybersecurity for Small Business - Resources Library ( https://w3cinc.com/resources/cybersecurity-for-small-business-resources-library/ )

    * TwoFactorAuth.org ( https://twofactorauth.org/ )

    * DarkCubed ( https://darkcubed.com )



    Raw Text Transcript

    Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases.

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    Raymond Sidney-Smith 0:06 Welcome, everybody to web and beyond live for this October 26 2020. I'm Marie Sidney-Smith, President of W three consulting and managing director of WCC web services, which provides affordable web hosting and managed WordPress hosting and domain registration services and all that fun stuff for small business. And so I'm so excited to have you all here for this edition. As you all know, it is National Cybersecurity Awareness Month. And these past few weeks, I have been going through and talking to folks and explaining things all around cybersecurity, so that you can all stay more cyber resilient. And today, I am just really excited. We're gonna we're gonna cover all kinds of fun things about how to really use cybersecurity ...

    Keeping Business Owners and Staff Safe Online with Attorney and Cybersecurity Expert Michael Gips

    Keeping Business Owners and Staff Safe Online with Attorney and Cybersecurity Expert Michael Gips

    https://youtu.be/E1q56iTRT9Q









    Keeping Business Owners and Staff Safe Online with Attorney and Cybersecurity Expert Michael Gips







    While today there’s a great deal of focus on what cyber-attacks can do to Small Business, there is equally as much business owners can do to protect themselves. Moreover, keeping your business, your personal and your employees’ safe online can also be good for business, too!







    To discuss good cybersecurity practices for Small Business, W3 Consulting’s Ray Sidney-Smith was joined by attorney and cybersecurity expert Michael Gips. Michael brings 12 years of experience advising Chief Security Officers (CSO) in his role as founder of the CSO Roundtable/CSO Center for Leadership & Development. He helps businesses and organizations manage their online and offline security practices.







    They discussed how training, especially in our current state of on-again-off-again working remotely, and savvy business practices can alleviate the headaches of feeling vulnerable and insecure.







    As October is National Cybersecurity Awareness Month (NCAM), W3 Consulting has joined as a Champion on behalf of NCAM’s sponsors, National Cyber Security Alliance (NCSA) and Cybersecurity & Infrastructure Security Agency (CISA), to bring timely information to Small Business about how to protect themselves technologically online and offline.







    (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.)







    If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments.















    Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 







    To see the prior weeks' videos, visit https://www.youtube.com/playlist?list=PLwbHNIcsaJ-jX25DQpjGkRkCqZZGmCYbQ.







    Come with your Small Business digital marketing and related questions!







    For future Web and Beyond Live streams, use https://w3cinc.com/webandbeyondlive to find the latest, upcoming event!







    Subscribe to W3 Consulting to get notified of new videos and livestreams:a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fw.w3cinc.com%2Fsubscribe-youtube&v=YwhEmZPUC1U&redir_token=QUFFLUhqbGlLcnlTeGE5LXhrM3NaVlFFRjJWY05OWUtEZ3xBQ3Jtc0ttUkg1ZVlMcUp6VmZ6eFBOR0xSSDlaZFRpbHFWLTh2cVFLdEFhNEdBZTVLdUdHOFRwUFU0ZHhZMklPM2NJY0RfdGY1NWp...

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