Leaders Fratzke Media

Shopping... who doesn’t enjoy shopping? My latest guest on the LEADERS podcast, Michelle Madhok, founded a company all about shopping called SheFinds Media. In a world where Amazon seems to be taking over and new rumors about the death of traditional brick and mortar retail pop up everyday, I wanted to pick Michelle's brain about the evolving retail ecosystem. We also discuss her journey as a founder, the benefits of email over social media, and more.

You may know Randi Zuckerberg from her time at Facebook working alongside her brother as the Director of Market Development and Spokeswoman. She left in 2011 to found her own company "Zuckerberg Media." She's an angel investor, she authored several New York Times Bestsellers, she's the creator of "Dot.", a children's book that was made into a TV series on CBS, the producer of two Broadway shows that are up for a combined 22 nominations, and she even performed on Broadway for the "Rock of Ages." We dive into her new book "Pick Three," discuss the impacts of technology today and in the future and more.

In this episode, I talk to Rand Fishkin, Moz and SparkToro Founder, about what he calls the web marketing apocalypse and what marketers can do to survive and thrive in the ever evolving digital marketing ecosystem. If you are not familiar with Rand, I highly recommend listening to some of our past interviews where we talk about how he founded Moz SEO and his new venture SparkToro. Rand is an authoritative and trusted voice in the Digital Marketing and SEO world.

What would you do after closing a life changing deal? Our guest on this episode of the "LEADERS" podcast, Charity Huff, has the answer. After selling her digital marketing company in 2013, Tru Measure, she picked up her kids and got milkshakes. We start our conversation there and then unpack the aftermath, her leadership style, and the digital transformation of the media industry.

Moz is hands down one of the best, if not the best resource online for SEO (Search Engine Optimization). I had the privilege of talking with the CEO of Moz, Sarah Bird. We took a deep dive on why this is the “Golden Age of SEO” and we discussed Sarah's dynamic leadership style. Our conversation kicks off with women in tech and why she prefers not to be called a "Woman CEO." Please enjoy my insightful conversation with Sarah Bird.

Dave Isbitski is the Chief Evangelist for Alexa at Amazon. Chances are you have a smart speaker in your home today. If you’re like me, you have an Amazon Echo with Alexa. I always tell people Alexa is one of those things that you didn’t know you need until you have it, and once you do, you’re not sure what you ever did without it. But what does the future hold for voice? And how can brands leverage this channel to build deeper connections with their customers? From beginners to voice experts this interview is jam-packed with thoughtful insights. Please enjoy my entertaining conversation with Dave Isbitski.