Web3 CMO Stories Joeri Billast

Get ready to unlock a revolutionary way of thinking about marketing as we sit down with Ethan Pierse, co-founder of Borderless Ventures and NFT Factory. Ethan reveals how Web3 technologies are transforming not just the way we advertise, but how we solve problems in areas like digital identity, collectibles, and logistics. With his insights into the potential of Web3 within the music industry and the concept of creating digital twins for physical goods, we are brought to the very edge of a new marketing frontier.

But we're not stopping there - we're pushing further into the future with a deep-dive into the meeting point of Web3, AI, and digital art. Ethan enlightens us on the NFT factory, a physical hub for the Web3 ecosystem, and the rising interest in digital art as a fresh asset class. We also engage in a lively discussion on our involvement in Super Chief, a similar project in the US, and the trend of collecting digital art. Get ready to see the future of marketing through a whole new lens!

This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/redefining-marketing-boundaries-with-ethan-pierse-a-journey-into-web3-nfts-and-ai-at-web-summit/

Ever wondered what lies ahead for Bitcoin, ETFs, and the world of cryptocurrency? Unravel the mysteries in an enlightening conversation with our distinguished guest, Megan Nilsson. Our discussion meanders through the hot topics in crypto, from BlackRock ETFs to Spain's bid to become a digital currency hub, as we dissect the past year's exciting events. We also emphasize the need to be alert and informed in the face of fake news, market fluctuations, and potential Bitcoin correction.

Brace yourself as we plunge into the intricate world of Web 3, Crypto, and Marketing concepts with Megan, rendering a fresh perspective on the opportunities and challenges in promoting crypto. The chat doesn't end there - our host Joeri Billast, offers a captivating glimpse into how she has harnessed the power of 'free' to boost her personal brand and business. Get a sneak peek into Joeri's W3X Web3 mastermind and discover how to connect with her for more insights. From exploring the potential of smart contracts to discussing the benefits of subscribing to the podcast, this episode is a rollercoaster ride of crypto revelations and marketing strategies. Don't miss out!

This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/how-does-fake-news-impact-the-crypto-market-insights-from-megan-nilsson-a-k-a-crypto-megan-at-web-summit

Get ready for a thrilling journey as I unveil a line-up of insightful chats with influential figures in the Web3 space. Be on the edge of your seat as I reveal my riveting conversations with the likes of Crypto Megan, Ethan Pierse, Daniela Braga, Evelyn Mora and  Sarah Al Hussaini.

Hold on tight as we navigate the intricate patterns of the Web3 Doers community, bask in the glow of in-person connections, and marvel at the innovative leaps of Thomas Valera's startup, TrueHandle. Hop on the ride as we explore the labyrinth of the Web Summit, picking up valuable survival tips from myself and sharing in the excitement of Andrew and Pete's inaugural experience. And last but not least, find out more about the upcoming Presence Group event: "A Taste of the Metaverse"

This episode was recorded at the official Web Summit podcast booth on November 16, 2023. Read the blog article and show notes here: https://webdrie.net/web3-space-odyssey-at-web-summit-2023-key-insights-and-emerging-opportunities/

Want to master the art of thriving in the Web3 space? This episode is packed with insights that will help you navigate and succeed in this evolving landscape. We have an amazing discussion with Kevin Riedl, a Web3 software agency expert, on the intricate shift from buying random coins to delivering genuine value. We dive deep into the growing trend of utility and business in NFTs, share the most effective strategies for gaining market share, and highlight the best examples of NFT utilities.

Did you ever imagine a world where digital identity, Non-Fungible Tokens (NFTs), and Metaverse would be game-changers? Well, this episode demystifies these concepts, their impact, and how they are shaping the future of marketing. We discuss the potential of the Metaverse and AI, and how you can use MetaFers to create unforgettable events and experiences. Plus, we explore the potential of augmented reality in fostering connections, the brands making a splash in the social metaverse, and we reflect on the excitement and fear that these advancements bring. This is a must-listen episode if you want to understand how Web3 can elevate your business, the importance of digital identity, and how to approach NFTs and Metaverse from a regulatory standpoint. Join us!

This episode was recorded through a StreamYard call on October 24, 2023. Read the blog article and show notes here: https://webdrie.net/collaborative-episode-with-kevin-riedl-web3-from-two-lenses-a-marketer-a-developers-take/
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Ever wonder how emerging technologies are transforming the marketing landscape? Get set to unravel this mystery with Francesca Tabor, the trailblazing conference organizer and head of marketing at Fashion AI. As we traverse the changing terrain of marketing, we delve into the world of metaverses, games, NFTs, and AI. We discuss the revolution wrought by open-source technologies, making AI accessible to the masses, and how generative AI is emerging as the new frontier in content creation.

The conversation takes a fascinating turn as we confront the power and ethical implications of conversive AI, exploring how digital avatars and non-player characters engage with this technology. Listen to the risks and rewards associated with targeting young, tech-savvy audiences and gain insights into the concept of "Brandom" in relation to NFTs, games, and social media. We wrap up with a stimulating discussion on the potential of 3D printing in fashion, its potential to drive sustainability, and whether AI's fashion takeover threatens established brands. Don't miss out on this riveting journey through the future of marketing and fashion!

This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/exploring-ai-nfts-and-the-future-of-fashion-with-francesca-tabor




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Ready to see the marketing landscape through a fresh lens? Buckle up as we welcome  Ari Lightman, a digital media and marketing professor from Carnegie Mellon University's Heinz College, and an expert in digital transformation. Ari guides us through a captivating journey into the world of Web3 and how it's reshaping the intersection of marketing and IT. We unravel the evolution of digital touchpoints, highlighting the shift from product-focused to value-driven marketing and the significance of this change in the dawn of Web3.

We also turn our spotlight on AI, an undeniable game-changer in personalized content delivery and user engagement. Ari offers his profound insights on how AI is revolutionizing the way we analyze data, create content, and comprehend disparate audience segments. We navigate the possibilities and challenges of integrating social data and blockchain data - a critical aspect of leveraging Web Three for marketing. Get ready for an enlightening discussion on the future of customer experience in the age of Web3 and AI. Let's redefine the boundaries of marketing together.

This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/redefining-marketing-in-the-age-of-web3-and-ai-profound-insights-with-digital-expert-ari-lightman-from-carnegie-mellons-heinz-college-unveiling-the-future-of-customer-experience/
Unlock the Best of 'Web3 CMO Stories': Exclusive Season 2 Infographics!
Download your free copy now!