Webinational Webinar Podcast with Joe Daniel Unknown

GoToWebinar is the most popular webinar hosting platform out there for internet marketers. So I should probably give it some time.

This episode is a review of the features for GoToWebinar.com. At least, what they are as I see it.

We talk about The Good, The Bad and The Ugly. What works, what doesn't. 

GoToWebinar is the most reliable webinar hosting service I have used. It just plain works. 

Plus it is a fully contained system. Host the webinar, host your recordings, build your registration page, send out your reminders, send out your follow-ups. It's all here. 

You can say that for some of the other services, too. But none of them are quite as intuitive as GoToWebinar. It's great for your first time through.

The big issues are that there is no chat room for your guests. They can message you, but not each other. 

I used to not care about that. But I love the idea of Social Presence and have pushed for more interaction in recent months. 

GoToWebinar does not integrate directly with your mailing list, either. But there are some solutions. I'll present a couple in the podcast. 

The conclusion of the GoToWebinar review? If you want a reliable service for webinars... GoToWebinar is for you. 

But if you are bootstrapping, the costs can be prohibitive. Still, your 30 Day Free Trial is worth using anyway.

You don't need to be afraid to host a webinar. You just need to be prepared.

Do you have an audience? If not, you have to find one. Your first webinar will be better if you host it for an existing list. 

If you have that audience alreaddy? No more excuses. Time to host a webinar!

In Episode 47 of The Webinar Marketing Podcast, I'll take you through the 6 step checklist you need to follow to get your webinar out there. 

Click here to download the 6 Steps To Awesome Webinars Checklist!

When you finish this podcast, you're going to know exactly what direction to go in right now. 

Let's get started!

Show Links
The Webinar Formula

List Building For Webinars

Amy Porterfield

Show Notes
[05:00] Step 1 - decide on your purpose for the webinar

[11:28] how to choose your webinar title (headline)

[13:11] Step 2 - where is your traffic going to come from?

[19:11] Step 3 - choosing your webinar host

[20:40] Step 4 - building your registration page

[25:49] Step 5 - create your presentation

[27:57] Step 6 - time to shine!

 

I'm the last person (if you are, you need to change that). I finally took the time to listen to Robert Cialdini's book, Influence. 

And it is great. I already knew the concept of triggers. But there's another world in this book. 

In this episode we look at:


Reciprocity
Commitment & Consistency
Social Proof
Likeability
Authority
Scarcity

What does each of these triggers mean? How can you use it in your business? 

I'll provide some explanations and examples for you today. Check it out!

Show Notes
[00:45] Intro to Influence by Robert Cialdini, and triggers

[02:50] The Mouthwash Tangent... 

[04:00] The 6 triggers for greater influence

[05:20] Reciprocity trigger - give value to get value

[08:20] Commitment & Consistency trigger

[11:45] How I use Click To Tweet to get a commitment

[12:50] Social Proof Trigger and testimonials

[16:42] The Testimonial Cruncher, how to get plenty of testimonials

[24:40] Likeability trigger - don't be a corporation

[27:20] Authority trigger, how to be an important person to your audience

[31:00] How you can get interviews that will increase your authority

[33:32] Scarcity trigger, "Don't miss this amazing opportunity!"

[37:00] Best practices for using triggers

Show Links

Robert Cialdini's Influence on Amazon [affiliate link]
Michael O'Neal's Solopreneur Podcast at Solohour.com
Click To Tweet at ClickToTweet.com

 

I recently read a great article from Ken Molay that centers around one answer, to one question, from the CMO at ON24. And it really illustrates what you need to be looking for in your webinar hosting.

In fact, this article tells you all you need to know about your actual webinar presentation. Basically, it is this - can you connect with your audience?

ON24 is a webinar hosting service - and not one I recommend for you or me, since I don't think they're in our price range - that's looking forward. To creating new problems for you, and solving them. 

Remember my podcast on how to be a problem solver?

OK, so the deal is this. Ken Robinson from ON24 (there's two Ken's in this story, no Barbie... hang with me) basically says that his company's biggest issue is that webinars are old technology. And they need to find a way to make it seem new. To solve a new problem. 

I get that. Telephones were old technology. Someone had to make them new. 20 years (or much more) later, we're walking around with an iPhone. 

I don't know where that takes Webinars, but it's not coming up with a bunch of shiny add-ons. We need simple. We need "get out of my way so I can connect with my customers!" technology. 

Alright well shiny add-on's worked for iPhone. Bad example. Music would be a better example. Remember records? CDs? Now we have MP3s. No wrappers or special inserts. Just music. 

So listen to Episode 45 and tell me what you think. Is your webinar host 'too shiny'?

How do you become someone your audience can't live without? How do you make your webinars become a 'Must-See Event'?

You listen. Understand. Find out what the unique frustrations of your audience are. 

Then, you come up with solutions. And deliver them. 

Download my Free "How To Be A Problem Solver" Work Flow

[01:05] What does it mean to be a problem solver?

[04:12] Get the Problem Solver Work Flow

[04:46] Step 1: Ask Questions to find out what the probelm is 

[11:32] Step 2: Empathize with the person who has this problem

[15:08] Step 3: Come up with a list of possible solutions

[18:55] Step 4: Present your solutions... and give them away for free

I honestly thought it was just a job. Paying the bills til I could get back to doing what I loved. 

But years later, I can tell you that working for the customer service department of Capital One for a few months was an incredibly valuable experience. I learned so much about how to handle people.

In this episode of the Webinar Marketing Podcast, we're talking a little customer service. Listen to the episode to hear my 5 tips on better customer service...


Make sure you both understand the problem
Be empathetic to the customer's problem
Avoid using the word "YOU" or "YOUR"
If it's a little thing, let it go.
Keep your customers in the loop

These are just a few little tips that can help your customer service. What's your best customer service tip? Leave a comment!