Website intro videos do more than raise awareness Nonprofit Video Comms

EP 27. One of your jobs in nonprofit and charity communications is to reduce uncertainty. help donors, members, clients, funders, etc. get clarity on many different questions. allleviate barriers, doubts, and concerns and move them toward a decision. adding a simple smartphone video of yourself or your staff talking could melt away a substantial amount of visitor hesitation. give them confidence to take action.
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