13 episodes

The weekly WedPro Business Solutions Podcast offers systems and process solutions as well as marketing tips to increase your visibility in the digital space, so you scale your wedding business and see a higher return on your investment. For over 16 years, Podcast Host, Kristina Stubblefield has served as a marketing strategist and business coach. She was also once a wedding vendor. In these easily digestible and informative podcast episodes, Kristina will provide business solutions and marketing information that can be immediately implemented to make an impact on your business.

WedPro Business Solutions Kristina Stubblefield

    • Business
    • 5.0 • 4 Ratings

The weekly WedPro Business Solutions Podcast offers systems and process solutions as well as marketing tips to increase your visibility in the digital space, so you scale your wedding business and see a higher return on your investment. For over 16 years, Podcast Host, Kristina Stubblefield has served as a marketing strategist and business coach. She was also once a wedding vendor. In these easily digestible and informative podcast episodes, Kristina will provide business solutions and marketing information that can be immediately implemented to make an impact on your business.

    The Power of Email Marketing: How to Drive Customer Acquisition and Retention

    The Power of Email Marketing: How to Drive Customer Acquisition and Retention

    Kristina Stubblefield reveals the power of email marketing in this episode, which can not only help nurture client relationships but also establish you as an authority in your industry.
     
    "Email marketing is 40 times more effective than social media in helping your business acquire new customers."
     
    With over 14 years of being an email marketing software partner, Kristina Stubblefield, has seen firsthand the effectiveness and how much it has evolved. Email marketing is a great way to build the know, like and trust factor with potential clients and allows for substantial brand recognition. According to 80% of professionals, email marketing drives customer acquisition and retention. With email marketing, it's important to use a software that tracks the number of people who open the email and click on the links. To get the most out of your efforts, businesses should have a strategic marketing plan that incorporates email marketing. 
    In this episode, you will learn the following:
     1. Email marketing is 40 times more effective than social media in helping your business acquire new customers.
     2. According to 80% of professionals, email marketing drives customer acquisition and retention.
     3. Email marketing can be used to build relationships and brand recognition for the future.
     
     Resources:
    Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
    Software & Tools: https://kristinastubblefield.com/resources

    Chapter Summaries:
    [00:00:02] – Kristina Stubblefield is talking about email marketing on WedPro Business Solutions. She has been a partner of email marketing software since 2008. Email marketing is 40 times more effective than social media in helping your business acquire new customers. According to 80% of professionals, email marketing drives customer acquisition and retention.

    [00:05:25] - Most of the time, businesses don't follow up with the list they got from wedding show or any existing client or lead lists. It's important to use an email marketing software that tracks the number of people who open the email and click on the links. Kristina explains how to use email marketing to build relationships and brand recognition for the future. She advises people to create a strategic marketing plan for their business and follow up on their leads with a follow-up emails.

    Connect with Me:
    Website: https://kristinastubblefield.com/
    Instagram: https://www.instagram.com/kristinastubblefield_
    TikTok: https://www.tiktok.com/@kristinastubblefield
    YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
    LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
    Facebook: https://www.facebook.com/kristinastubblefieldpage
    Loved this episode? Click here to leave me a rating and review! 

    • 17 min
    The Convenience of Automation: Scheduling Appointments Online

    The Convenience of Automation: Scheduling Appointments Online

    If you are feeling frustrated with your current appointment scheduling process and you are looking for a more efficient way to schedule appointments or venue tours, then this episode is for you!
    In this episode, you will learn: 
    1. How online appointment software work
    2. How it helps wedding professionals
    3. Other tips to help make appointment scheduling easier
     
     "With scheduling appointments, follow up meetings, tours - online, it is a win-win for pros and their potential clients."
     
    I've been working with wedding professionals to help them get set up with online appointment software. It's important that it syncs with Google Calendar and/or iCal and allows you to customize it based on your specific needs. This software is useful for venues, wedding planners and vendors. On average, they are saving 3 to 5 hours a week on scheduling appointments. I love being able to help people utilize technology to save time and money. With this software, wedding professionals can program it to work for them, almost like an assistant. 
    Online Appointment Software: WedPro Appointments:
    https://appointments.wedprosolutions.com/
    Join My Free Facebook Group for Wedding Professionals:
    http://www.facebook.com/groups/wedprocommunity/
    Connect with Me:
    Website: https://kristinastubblefield.com/
    Instagram: https://www.instagram.com/kristinastubblefield_
    TikTok: https://www.tiktok.com/@kristinastubblefield
    YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
    LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
    Facebook: https://www.facebook.com/kristinastubblefieldpage
    Loved this episode? Click here to leave me a rating and review! 

    • 17 min
    Video Testimonials are GOLD!

    Video Testimonials are GOLD!

    In this episode Kristina is talking about the value of video testimonials from happy clients and how they are outranking and out-performing written testimonials... And getting them is a whole lot easier than you think! Turn your happy clients into spokespeople for your business.
    Tune in to this episode to hear more!

    BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND video testimonials are not only great for organic SEO but they are key for helping potential new customers make a decision to choose you for their wedding!
    1. 79% of consumers report they have watched a video testimonial to find out more about a company, product or service. 
    2. 64% of consumers report that a video testimonial left about a product or service has helped them make their decision to purchase that product or service.
    3. Video testimonials resonate more than written words as they are authentic and can convey feelings or emotions and what that client experienced with your business… and since as a wedding professional, you are selling an “experience,” video testimonials are priceless!
    4. Help your potential customers make their decision to choose you by sharing video testimonials on your website and social channels. 
    Resources:
    WedPro Testimonial Software
    https://testimonials.wedprosolutions.com/
    Join My Free Facebook Group for Wedding Professionals:
    http://www.facebook.com/groups/wedprocommunity/

    Connect with Me:
    Website: https://kristinastubblefield.com/
    Instagram: https://www.instagram.com/kristinastubblefield_
    TikTok: https://www.tiktok.com/@kristinastubblefield
    YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
    LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
    Facebook: https://www.facebook.com/kristinastubblefieldpage

    Loved this episode? Click here to leave me a rating and review! 

    • 16 min
    Onboarding Your Wedding Clients for Success

    Onboarding Your Wedding Clients for Success

    Onboarding can help your business in more ways than you might think! You'll learn about onboarding, setting expectations with clients, and streamlining your onboarding process.
     
     "In the grand scheme of things with efficiency and saving time and money, it's a lot easier to have a software that automates some of these steps for you."

    I'm Kristina Stubblefield, and today we're talking about onboarding. Over the years, I've been very fortunate to to work with many wedding professionals, all different types of vendor categories. And one of my favorites is with systems and processes. As busy wedding professionals, really putting in place systems and processes can help you save time and money, but it can also help you define your client experience and build better relationships with clients. This in turn can help you with referrals down the road. So, onboarding is a critical part for any wedding professional. Regardless if you're just getting started as a wedding professional or you've been in the wedding game for many, many years, you should have an onboarding process that is duplicatable.

    In this episode, you will learn the following:
    1. Onboarding: what is it and why is it important?
    2. Great time to set expectations with clients
    3. Streamlining your process: how to simplify

    Resources:
    Join My Free Facebook Group for Wedding Professionals:
    http://www.facebook.com/groups/wedprocommunity/
     
     Chapter Summaries:
    [00:00:01] - Today on WedPro Business Solutions, Kristina Stubblefield is going to talk about onboarding. Kristina has worked with a lot of wedding professionals over the years and she believes that putting in place systems and processes can help you save time and money as well as define your client experience.

    [00:00:55] - Onboarding is a critical part of any wedding professional's onboarding process. It's not going to be the same for everyone. Depending on what industry you're in, he shares some tips on how to do it for your own business. For more information on Onboarding, visit her website, www.kristinastubblefield.com.

    [00:02:09] - Engaged couples want convenience. The easier and more efficient the process, the better for both the client and the business owner. It will save you time, energy, effort and money.

    [00:04:31] - Share with your client the steps of the booking process. Make a welcome email and a confirmation email. Set the boundaries and let them know how best to communicate with you. Let them know your hours. It's about building a relationship with your client and keeping the lines of communication open.

    [00:11:44] - Kristina shares her advice on how to set up an effective onboarding process for your business. She encourages people to evolve their business and their processes.


    Connect with Me:
    Website: https://kristinastubblefield.com/
    Instagram: https://www.instagram.com/kristinastubblefield_
    TikTok: https://www.tiktok.com/@kristinastubblefield
    YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
    LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
    Facebook: https://www.facebook.com/kristinastubblefieldpage

    Loved this episode? Click here to leave me a rating and review! 

    • 18 min
    The Key to Booking More Events? Follow Up with your Leads!

    The Key to Booking More Events? Follow Up with your Leads!

    By nurturing and following up with your leads, you will increase conversions and book more events. Most of the focus is on generating leads and little to no attention on follow up or staying in contact with prospective clients.  In this episode, you will learn: 
    1. How you can nurture leads to convert more into booked events.
     2. The importance of following up and staying in contact with prospects.
     3. Why to consider using a system and having a process in place for leads.
     
     Join My Free Facebook Group for Wedding Professionals:
    http://www.facebook.com/groups/wedprocommunity/
     Chapter Summaries:
    [00:00:02] - Kristina Stubblefield is the host of WedPro Business Solutions podcast. She wants to talk about the importance of nurturing and following up with leads.

    [00:02:24] - There are many ways to increase your leads in the wedding industry, but let's talk about the importance of following up on the leads you get. If you don't have a process to follow, you might miss out on the opportunity to convert leads into sales or booked events.

    [00:05:57] - When a potential client comes in, you should always respond to them within a certain amount of time. If they message you on Facebook, if they DM you in Instagram or message you in TikTok, don't reply with a message that says, contact me by email. Take time to reply using the platform they messaged in.  Don't overcomplicate it.

    [00:09:39] - Don't just follow up once with leads, set a reminder and continue to follow up and stay in contact. There is software you can use to track leads and conversions. But if you don't want to take the step right now to implement software, one way is to set a reminder in Google Calendar or a paper calendar. If you take the time to nurture leads, you will see results.

    [00:14:12] - Kristina is passionate about the importance of following up on your leads. So much of the focus is on generating leads and not in the funnel process which produces higher conversion rates. She invites you to join her free Facebook Group, where she shares additional tips and resources.

      Connect with Me:
    Website: https://kristinastubblefield.com/
    Instagram: https://www.instagram.com/kristinastubblefield_
    TikTok: https://www.tiktok.com/@kristinastubblefield
    YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
    LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
    Facebook: https://www.facebook.com/kristinastubblefieldpage
    Loved this episode? Click here to leave me a rating and review! 

    • 16 min
    Domains, Websites & Email Accounts, Oh My!

    Domains, Websites & Email Accounts, Oh My!

    If you don't know where your domain, website, and email are located, you could lose access to them forever. In this episode you will learn:
    1. The importance of knowing where your domain is registered
    2. Making sure you have login information for your domain, hosting and email account
    2. Why you need an SSL certificate for your website

    "I cannot tell you the number of times that someone has been referred to me or someone has found me because their website is not working. Whether their domain did not auto renew, they're not receiving emails, or someone hacked into their website. However, they don't know any login details."

    I want to make sure you have access to your domain, website, and email login information. I can't tell you how many times I've been contacted by a business owner in a panic because they can't access their website or email. It's really important to have this information on hand so that you can quickly resolve any issues that come up. I've put together a checklist to help you make sure you have all the information you need. I hope it helps you avoid any stressful situations in the future!

    Resources:
    Click here to access my Domain, Email & Website Tips, Terms & Definitions PDF

    Chapter Summaries:
    [00:00:01] - Kristina has been involved with websites, domains and e-mail servers for more than 20 years. Kristina believes it's important for business owners to know how to log in to manage their domain, website and  emails accounts.

    [00:02:56] - There are a few different parts to having a website. You have to pay for hosting (your space out there on the internet). Most websites that people come out with now have SSL certificates built in. It is critical that not only your website functions correctly as well as your domain, but also your email.

    [00:07:34] - People don't realize their options when it comes to their domain names. They should know what company has their domain and if they have login information for that, their domain for their business should be in their name. If not, they have an uphill battle to figure out what to do.

    [00:09:29] - In the show notes where you're catching this video, or on my website. You can get access to WHOIS SC. If you don't know whose name your domain is or where the domain is, I've got a solution for you. In the middle, there's three sections with contact information. You want to make sure you either see your information there, or what we recommend is domain privacy for almost every one of our clients.

    [00:13:14] - Kristina explains to her clients how to set up their domain, their email, their website, their social media access, their content and security.

    Join My Free Facebook Group for Wedding Professionals:
    http://www.facebook.com/groups/wedprocommunity/

    Connect with Me:
    Website: https://kristinastubblefield.com/
    Instagram: https://www.instagram.com/kristinastubblefield_
    TikTok: https://www.tiktok.com/@kristinastubblefield
    YouTube: https://www.youtube.com/channel/UCODw_E9Qq-7f7F9tMZGWWYg/videos
    LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
    Facebook: https://www.facebook.com/kristinastubblefieldpage
    Loved this episode? Click here to leave me a rating and review! 

    • 18 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Stutz Girl ,

Something for everyone

I’ve been listening to Kristina for a couple of years now. Whether you’re new to the business or a veteran, you’ll be glad you tuned in.
DJ Stutz