#WeGotGoals is a podcast by aSweatLife.com on which we talk to high achievers about their goals - some they've already accomplished and some they're striving to accomplish in the future.
After writing about goals and sharing stories from some very impressive people, we discovered something we didn’t anticipate: asking people about their goals – past and present – gives them an easy way to share their story.
And by asking others to share something they were proud of accomplishing and saying something they wanted to achieve in the future aloud, we reinforced two principles we’re passionate about: recognizing your accomplishments and going after what you want.
And just writing these stories didn’t seem to do them justice anymore. It seemed fitting that these inspiring people share their journeys themselves, using their own voices.
And thus, the #WeGotGoals podcast was born. This podcast is hosted by Cindy Kuzma, Maggie Umberger, Kristen Geil and Jeana Anderson Cohen of aSweatLife.
Nicole Cardoza on Equity in wellness and how she started with Anti-Racism Daily
This week's episode of #WeGotGoals features content from the #Sweatworking Summit - and honestly, it's been challenging to wait to post this until now. During Nicole Cardoza (https://www.nicoleacardoza.com/about)'s keynote, the crowd was moved and I was a human goosebump.
Connecting with Cardoza and hearing her say, "yes" to speaking at the #Sweatworking Summit helped us to create something that we were truly proud of. Cardoza is the brains behind Anti-Racism Daily (https://www.antiracismdaily.com/), Wellemental (https://www.instagram.com/bewellemental/), and the author of Mindful Moves (https://www.workman.com/products/mindful-moves). She's also the creator of Reclamation Ventures (https://www.reclamationventures.co/), which invests in underestimated entrepreneurs in the wellness industry.
And she delivered a keynote with a poise that felt superhuman given what she and Texas - where she zoomed in from - had gone through that week.
The week of the #Sweatworking Summit was the very same one during which Texas was hit with a winter that led to the death of at least 26 people (https://www.cnn.com/2021/02/21/weather/texas-winter-storm-timeline/index.html) and the loss of power and safe water for millions in the state.
You'll hear her reference that as well as the response to community need in Texas throughout the talk. You'll also hear some of the parallels between what happened in Texas and the state of the wellness industry in her talk.
But the central and guiding question for Cardoza's work is this: "What would it look like if we were operating in a system where being well was a right?" And when you think about her career and what she's built, of course that's the question. Equity, access, and information for children to learn yoga and mindfulness, for underestimated BIPOC founders creating wellness businesses, and for all communities to simply be well.
The world of wellness she's building is one of abundance.
"There is enough for all of us to have access to wellbeing and wellness," she said. "It takes community care for all of us to be well - otherwise it’s an individual practice."
Listen to the whole talk in Apple (https://itunes.apple.com/us/podcast/wegotgoals/id1210945574?mt=2) and Spotify (https://open.spotify.com/show/16z2ie90dGUbXE0oWKdp8k?si=_xRYS77rSsCGpxrLkDdziQ), or wherever you get your podcasts. If you love this episode as much as we do, subscribe to the #WeGotGoals and leave us a rating while you’re at it.
Resources:At the start of her talk, you'll hear Nicole deliver a land acknowledgement. If you've never heard a land acknowledgement before or if you'd like to simply learn more, this is an excellent primer (https://nativegov.org/a-guide-to-indigenous-land-acknowledgment/).
* Not signed up for Anti-racism Daily yet? Do that here (https://www.antiracismdaily.com/).
* Are you an underestimated founder? Apply for an impact grant here (https://fund.reclamationventures.co/).
* Nicole referenced a public and racist incident that set the Internet ablaze when Yoga Journal. Here's what happened in her words (https://nicolecardoza.medium.com/from-magazine-controversy-to-1m-raise-9e57927762da).
Natali Villaruel, Khadijah Diggs, Erin Hamilton and John Young Discuss Triathlon and the Obstacles that threatened to Keep Them out
I was speaking with someone over the weekend and I mentioned the theme of the #Sweatworking Summit: equity and inclusion in wellness.
"Is anyone trying to keep people out?" was the question that followed.
And if you haven't felt unwelcome in a space, like an "only," or a "token" ever in your life, it takes effort - and a willingness to be uncomfortable - to see the signs of it. This panel from the #Sweatworking Summit - The Relationship Between Representation and Inspiration in Endurance Sports - is the answer to that question.
Yes, in big ways and in small ways, through systems and through rules, obstacles are created to impede athletes with different body shapes and sizes, skin tones, countries of origins, languages spoken, religions, and gender identities.
In this episode of #WeGotGoals, you'll hear a recording of our panel from the #Sweatworking Summit titled, "The Relationship Between Representation and Inspiration in Endurance Sports." You'll hear from moderator and Team USA member Natali Villaruel as well as a panel of other athletes that she hand-selected: Khadijah Diggs, Erin Hamilton and John Young.
Khadijah Digg (https://www.instagram.com/khadijahtriathlete/)s’ mission is to promote a positive image of Muslim women and Islam in general through sport. Erin Hamilton (https://www.instagram.com/himynameis_erin/)’s passion and focus are fighting for transgender rights, equality and inclusion in all sports, as well as being a strong advocate for mental health and traumatic brain injury awareness. As the first person with dwarfism to race in an Ironman distance race, John Young (https://www.instagram.com/dwarfparatri/) loves to inspire others with Dwarfism to see their own potential through sport.
Each panelist shares stories from the starting line or from the triathlon transition area during which they had specific encounters or interactions with people who questioned their right to race.
You'll hear them talk about how to cheer for someone you don't know, what it's like to buy a triathlon kit for a body larger than 2X, how some of the governing bodies of sport are setting rules without the people the rules impact at the table.
You'll also hear Natali tell a harrowing tale of an international triathlon race that included a swim through jellyfish-infested waters.
If you love this episode as much as we do, subscribe to the #WeGotGoals podcast wherever you like to listen to podcasts, including on Apple (https://itunes.apple.com/us/podcast/wegotgoals/id1210945574?mt=2) and Spotify (https://open.spotify.com/show/16z2ie90dGUbXE0oWKdp8k?si=_xRYS77rSsCGpxrLkDdziQ) (and hey, leave us a rating while you’re at it!).
Growing a team: Maggie Umberger, Movement Coach, Entrepreneur and aSweatLife's First Employee
Since moving on from her role at aSweatLife, Maggie Umberger (https://maggieumberger.com/) hosted the first and meticulously planned retreat that she though would be the basis of her own business, pivoted into an online community with a membership and on-demand classes (because, #pandemic), and continued to deepen her practice as a movement Coach.
Her last day with the company was less than a year ago. That's the speed with which she executes the things she's passionate about - I saw that in my four years working with Maggie and it's a delight to watch from not-so-far.
August 8, 2016 was Maggie Umberger's first day of work at aSweatLife. That date has been etched into my memory because it was the date when things really got real around aSweatLife. I remember this feeling of excitement and existential dread that fought each other on her first day - and I imagine that's the exact feeling I'll experience if I ever have kids.
Finally there was help, but that help came with a very real responsibility that I didn't take lightly - I had to make sure we at least had her covered financially.
I knew how I remembered Maggie's time at aSweatLife, but when we received a listener question from Jess Hook, founder of Believe in Blank Marketing (https://www.believeinblank.com/), I knew I needed Maggie's memory and experience from growing from the two of us to more.
Jess wanted to know how to grow from her team of two to five this year. That's something that I knew Maggie could help add color to in ways that I've started to block out. For example - when there are only two of you running a week like restaurant week for fitness (#SweatworkingWeek) and you're both sick, the solution is DayQuil. I had completely blocked that out.
You'll hear us talk about Maggie's time with aSweatLife, what she's created since, what she learned through the experience and more - and of course her big, hairy audacious goals.
And you'll hear some listener questions that will give you a glimpse into how Maggie's planning to grow beyond this year too.
* Yael Shy on #WeGotGoals (an episode Maggie hosted) (https://asweatlife.com/2018/01/wegotgoals-yael-shy/)
* Book a class with Maggie (https://maggieumberger.com/classes-and-events)
Creating a Solution for Workplace Wellness with Peerfit CEO Ed Buckley
When a lifelong learner falls in love with fitness, you get Edward J. Buckley Jr., CEO of Peerfit (https://peerfit.com/), a universal account for fitness that is accessed as an employee benefit through major insurance providers.
And Buckley and his team didn't just create a better way to do workplace wellness, they did it the hard way - connecting the healthcare and the fitness industries.
“How do you build a bridge between traditional healthcare and all the incentives that go in the fitness industry?” Buckley said, "We like to say, 'it's a billion dollar bridge, we'll build it for you.'"
After years of work proving out the Peerfit model, the group celebrated signing a contract with its first major insurance carrier. But after the champagne bottles (or matcha, it's a fitness company after all), the carrier told them they needed to renegotiate the contract - or they would "tear the contract up."
Overcoming obstacles is a big part of starting a company, but Buckley and team had to fight for their lives. “Put the blinders on and look at the path back up the mountain - not look how far I fell or how could they do this to me," Buckley said.
That attitude to learn and work through mistakes came from an overall lifelong thirst to learn - from pursuing his PhD to sending his board of directors more updates than they need.
"If you’re constantly getting input and you’re constantly learning, you never really have to have a big learning moment," Buckley said.
And to empower his team to learn the same way, Buckley and the company's leadership are less concerned about where their team works and at what hours and are more concerned with rewarding great talent.
Peerfit was recently ranked on the 2018 Top Company Cultures List by Entrepreneur (https://www.entrepreneur.com/top-company-culture), which is a remarkable feat by itself, but even more remarkable when that culture was created entirely digitally. Employees work entirely remotely, which Buckley sees as an advantage to recruit top talent across the country.
That sort of innovative business culture led Peerfit to close its recent round of funding - its $8 million series B - and to create a super-secret startup within the startup that Buckley said will help to double Peerfit’s core business.
Catch Buckley making a lot of appearances on the company's Instagram (https://www.instagram.com/peerfit/) and listen to a lot more about his goals - personal and professional - on this week's episode of #WeGotGoals, available anywhere you get your podcasts (like Spotify (https://open.spotify.com/show/16z2ie90dGUbXE0oWKdp8k?si=kcV9GaEPT060OY3VNY9AuA)!). Don’t forget to listen all the way through for a real-life goal getter (and if you want to be featured on the pod as a goal-getter, email Cindy and email@example.com). Feeling generous? Take five seconds and leave a rating (https://itunes.apple.com/us/podcast/wegotgoals/id1210945574?mt=2) and a review on iTunes so we can continue to reach listeners around the world.
Jay DeCoons Shares the Journey to Acquire The Bar Method and Its Next Chapter With Self Esteem Brands
On this episode of #WeGotGoals, DeCoons relives his journey with The Bar Method - from acquiring it to leading it to selling it to Self Esteem Brands. He shares the bumps in the roads and what it took to realize his strengths as a leader.
Here’s what you’ll hear in this #WeGotGoals episode:
* 4:25: How Jay's time at the Private Equity firm Summit Partners was his training ground to understand entrepreneurship
* 5:55: Jay describes a big goal he accomplished in the past and the journey to acquire and run The Bar method with a group of private investors.
* 7:40: Jay speaks to his experience at YogaWorks and how it helped him to understand what it takes to run a successful studio - everything from knowing P&L to creating relationships across the industry like the one he built with Burr Leonard (https://barmethod.com/our-story/), founder of The Bar Method. .
* 8:50: Jay shares his take on networking and relationships, "Just trust in doing the right thing and where you can be helpful and it can lead to amazing opportunities down the road that you have no idea of today."
* 11:15: Jay gives great advice about how to hire for your weaknesses and the benefits of partners with complementary skills - especially when you're setting big goals and managing change.
* 14:10: Jay speaks to failure, being hard on yourself and a concept he calls being "radically supported in your role." This is a piece of the episode that every entrepreneur should listen to if they ever feel like they can't do everything. Jay talks about why you can't and how to find support.
* 16:45: Jay speaks to joining forces with Self Esteem Brands and why it affords his team to get to their goals faster.
* 20:10: Jeana compares Jay's options to grow The Bar Method without an acquisition vs. growing with an acquisition to endurance racing A-goals and B-goals. Jay describes how to keep thinking big even when cash-strapped.
* 22:20: Jay speaks to The Bar Method's early foray into Video OnDemand content for members.
* 25:00: Jay describes the workout at The Bar Method and how it impacts you mind, body and soul - and how the corporate culture of setting goals trickles down to members tackling big goals.
* 27:50: Jay talks about one of his favorite books about goals - Traction by Gino Wickman - and how he uses concepts from it in business like quarterly rocks, "90-day goals," and "from X to Y by when."
* 30:30: Jay talks about his personal goals and how he and his wife set goals for themselves and their 7-, 5-, and 2-year-old kids. Jeana and Jay set a new goal for Jay to try to get out on a date night with his wife more frequently - starting with one date every three weeks with his wife.
* 33:15: Jay describes his journaling routine and why gratitude is important to help him to see how lucky he is.
Resources we mention throughout the episode:
* Traction by Gino Wickman
Anthony Vennare, Co-Founder and CEO of FITT talks growth, investment from MINDBODY and goals
"The right thing is always the right thing."
That quote is inscribed on the wall at Fitt (https://fitt.co/)'s headquarters in Pittsburgh where broth...
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