Welcome To Eloma Kiley Peters

“The payday is a lovely part. But don't let that drive how you look for your partner, particularly if you want to leave a legacy worthwhile,” explains Jennifer Fondrevay, founder and Chief Humanity Officer of Day1 Ready™, a consultancy that advises business owners, leaders, and executives on how to prepare for mergers and acquisitions. Jennifer has survived three major multibillion dollar acquisitions and is the author of Now What? A Survivor's Guide for Thriving through Mergers and Acquisitions. Today, she shares her tips for changing the narrative on mergers and acquisitions.
Mergers and acquisitions have a bad reputation, in part because statistics show that 70-90% of deals fail. However, it is important to still see a merger or acquisition as a viable growth strategy. This type of deal is not just about finances, but is really more similar to a marriage in that you really need to be very intentional about who you choose as a partner. It also helps to remember that when considering the valuation of your business, your people contribute value as well. From the very start, you should consider your communication strategy for how you will get your people on board with and even excited for the coming changes, otherwise you risk losing talent due to miscommunication. 
People are typically wary of change and aversive to uncertainty. This is why even just the words ‘mergers and acquisitions’ often cause people to stress and worry for the future. When you are upfront and clear about your vision for the business and communicate the plan with your employees, they are more likely to rally around you and buy into your vision. 
Quotes
“Consider a merger or an acquisition as a viable growth strategy play.” (2:26-2:31 | Jennifer)“The payday is a lovely part. But don't let that drive how you look for your partner, particularly if you want to leave a legacy worthwhile.” (5:05-5:15 | Jennifer)“If you're thinking just financials and you haven't thought about, ‘how am I going to explain this in a way that gets people really rallied around it and excited’, you're going to lose some talent.” (7:31-7:41 | Jennifer)“People ultimately embrace change and they understand that things have changed, but what they don't like is prolonged uncertainty.” (8:22-8:29 | Jennifer)“Start thinking about what that communications piece is when you're thinking about the deal. Don't wait until you’ve made the announcement.” (29:23-29:28 | Jennifer) “Being crystal clear on your value is what helps you to embrace uncertainty.” (38:19-38:24 | Jennifer)
Links
Connect with Welcome to Eloma
Instagram: @welcometoeloma
Website: WelcometoEloma.com
Weekly Email Newsletter: bit.ly/RIXEmail 
Connect with Jennifer Fondrevay:
LinkedIn: http://linkedin.com/in/jennifer-fondrevay
Website: www.Jenniferjfondrevay.com
Connect with Kiley
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com ,a href="https://brainchildstudios.com/"...

“80% of the women owners that we surveyed said it's extremely important to hire and develop other women in their industry,” shares host Kiley Peters, CEO and founder of RAYNE IX. With the help of friend Susan Baier and her team at Audience Audit, Kiley conducted original research on women small business owners and how they defined success for themselves.
When surveying several hundred female small business owners, the data began to show three distinct segments. These segments are the believers, support seekers, and parody perceivers. Depending on which segment they fall into, some women business owners may not actually fall into the same target audience due to mindset differences. The data showed that age and income were not really a factor and that it truly all came down to mindset. The majority of women defined success as owning their own time or schedule and reported that it is very important to them to support other women in their industries. 
The data from this new research study is compelling and shows the differences in how women and men approach business ownership. Women start businesses because they want flexibility, autonomy, and ownership. It’s not that they don’t care about profit, but it typically is not their number one priority. 
Quotes
“You really need to understand the mindset and the psychological composition of your audience, because it's those things that are really going to matter.” (9:15-9:23 | Kiley)“This is all about flexibility, autonomy, and ownership. That's why women are starting their own businesses.” (10:36-10:43 | Kiley)“70% of respondents believe that there are inherent differences between the way men and women run businesses.” (13:07-13:15 | Kiley)“Small business specifically needs to be personal.” (15:15-15:19 | Kiley)“The number one way that women defined success for themselves was owning their own time or schedule.” (17:58-18:03 | Kiley)“80% of the women owners that we surveyed said it's extremely important or very important to hire and develop other women in their industry.” (19:54-20:03 | Kiley)
Links
Connect with Welcome to Eloma
Instagram: @welcometoeloma
Website: WelcometoEloma.com
Weekly Email Newsletter: bit.ly/RIXEmail 
Connect with Kiley
Workshops: https://rayneix.com/workshops/
Instagram: https://www.instagram.com/rayneix/
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com
Weekly Email Newsletter: bit.ly/RIXEmail
Email: info@rayneix.com

“If the goal is for this to be your full-time income, plus potentially the opportunity for you to scale and eventually move away from delivering the service yourself, it requires you to have an in-depth knowledge of what is needed to sustain your life and lifestyle and grow the kind of business that you want to grow,” explains Abagail Pumphrey. Abagail and Emylee are the co-founders and co-CEOs of Boss Project and the hosts of the chart-topping podcast The Strategy Hour. Together they have helped over 10,000 small business owners grow profitable and sustainable businesses. Today, Abagail and Emylee share their tips for scaling a service-based business. 
A service-based business model is one of the most profitable businesses because there is a lot less upfront cost to get started. This model is very accessible to begin with, but owners still need to be very clear on their long-term goals and have strong boundaries in place in order to scale successfully. One common mistake is undercharging for services and essentially doing a bunch of work for free. It’s important to have a good understanding of the numbers and set appropriate rates if the goal is to generate a full-time income. 
In order to successfully run and scale a service-based business, you have to be really clear on what your long-term goals are, not only for the business itself but also for your personal life. Build your business around your desired life, rather than trying to fit in your life around the business. 
Quotes
“Every time I prioritize holding my boundaries, protecting my creative space, honoring how I want to show up for work and be a leader, and work with my team, every time I prioritize space there and openness and creativeness, we win.” (3:51-4:09 | Emylee)“If the goal is for this to be your full-time income, plus potentially the opportunity for you to scale and eventually move away from delivering the service yourself, it requires you to have a in-depth knowledge of what is needed to sustain your life and lifestyle and grow the kind of business that you want to grow.” (10:31-10:53 | Abagail)“Service-based business owners don't think of how many consequences come from what you're priced at.” (12:15-12:20 | Emylee)“Just cause you're making money doesn't mean you're not working for free.” (14:05-14:07 | Emylee) “If I am really aware of what I want my personal life to look like, then I can design a business around my life.” (25:16-25:24 | Abagail)
Links
Connect with Welcome to Eloma
Instagram: @welcometoeloma
Website: WelcometoEloma.com
Weekly Email Newsletter: bit.ly/RIXEmail 
Connect with Abagail Pumphrey & Emylee Williams:
Instagram: https://www.instagram.com/bossproject/
Facebook: https://www.facebook.com/groups/thinkcreativecollective/
Pinterest: https://www.pinterest.com/bossprojecthq/_saved/
YouTube: https://www.youtube.com/bossprojectchannel
Website: https://bossproject.com
Podcast: a...

“When you realize that you can have a tremendous emotional, psychological, and intellectual impact on the people in a room through performance, all of a sudden the way that you go about your work changes dramatically,” shares Michael Port, CEO and Co-Founder of Heroic Public Speaking. Today, Michael explains how to build a professional speaking career.
In order to create transformational change in the way people think and act, you first have to change the way they feel. The speakers who are the most successful at this are the ones who are able to perform with honesty. All performances are manufactured in a sense, but that does not mean they cannot be done with honesty in a way that connects with and moves the audience. Being able to combine entertainment with your insights is a great way to keep the audience engaged and get your message across.
A successful transformative speech takes time. You must really commit to the process and spend time practicing and reworking your speech. You cannot just wing it and expect to be a memorable speaker.
Quotes
“If you want to change what people do, you need to change how they think first. And if you want to change how people think, you need to change how they feel first.” (6:12-6:23 | Michael)“The key is that performance is manufactured, but the people who do it the best are the ones who do it with honesty.” (17:33-17:40 | Michael)“When you realize that you can have a tremendous emotional, psychological, and intellectual impact on the people in a room through performance, all of a sudden the way that you go about your work changes dramatically.” (19:58-20:17 | Michael)“The expectation should be that it may take a year to produce a speech that is ready to be sold for $25,000.” (26:25-26:34 | Michael)“Usually things that create significant change require the person who created that thing also change.” (28:14-28:20 | Michael) 
Links
Connect with Welcome to Eloma
Instagram: @welcometoeloma
Website: WelcometoEloma.com
Weekly Email Newsletter: bit.ly/RIXEmail 
Connect with Michael Port
Website: www.heroicpublicspeaking.com
Instagram: @heroicpublicspeaking
Connect with Kiley
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com
Weekly Email Newsletter: bit.ly/RIXEmail
Email: info@rayneix.com

“We've built the 100 Collective to be a public facing national directory of and membership for women-owned small businesses looking to find, hire, and network with other women just like them,” explains host Kiley Peters, founder and CEO of RAYNE IX and founder of The 100 Collective. Today, Kiley shares more information about the mission of The 100 Collective and how you can get involved.
The 100 Collective just celebrated its beta launch on February 13th, 2023, so now is the perfect time to get in on the ground floor. The mission of The 100 Collective is to be a place where all women identifying entrepreneurs can access resources and empower one another to live more meaningful and fulfilling lives. This is meant to be a safe space, with a zero tolerance policy for catty, judgemental behaviors. There are 4 membership tiers that each offer a different level of benefits, with more features to be rolled out in the coming months. In the interest of accessibility, the first membership tier, which just includes a listing in the public facing directory, is available for free to qualified women business owners. 
Society has been holding women back for long enough. The 100 Collective is working to give women business owners the space, support, and resources they need to empower themselves and one another. Because when women are empowered, they can change the world. 
Quotes
“We've built the 100 Collective to be a public facing national directory of and membership for women-owned small businesses looking to find, hire, and network with other women just like them.” (0:55-1:10 | Kiley)“If you're interested in being part of that group and judging women for how they look, or how they show up, and then talking sh*t about them behind their back, I welcome you to join any other group that's not the 100 Collective because that's not tolerated here.” (4:20-4:39 | Kiley)“We've been operating in a space of scarcity mindset, and some of us victim mindset, and I really want to encourage everyone to adopt an abundance mindset.” (8:59-9:13 | Kiley)“Society has told us for ages that there's only so much room in the world for women. BS, right? There's enough room here for everybody.” (9:15-9:25 | Kiley)
Links
Connect with Welcome to Eloma
Instagram: @welcometoeloma
Website: WelcometoEloma.com
Weekly Email Newsletter: bit.ly/RIXEmail 
Connect with Kiley
Instagram: https://www.instagram.com/kileypeters/
Instagram: https://www.instagram.com/the.100.co/
Instagram: https://www.instagram.com/rayneix/
The 100 Collective: https://rayneix.com/100collective/
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com , BrainchildStudios.com,a href="https://kileypeters.com/" rel="noopener...

“Have something that keeps your business assets separate from your personal assets,” shares Carolyn Jahnke, founding attorney of Athena Legal Solutions. Today, Carolyn joins host Kiley Peters to talk about how to legally protect yourself and your business.
If you have a business, you need to form an entity like an LLC in order to protect your personal assets. Otherwise, you will be considered a sole proprietor; and if you were sued, the courts would view your personal assets as an extension of your business. In addition to forming an entity, you should also have separate bank accounts for your business and your personal finances. Make sure you have at minimum some basic general liability insurance and have contracts in place, even just a simple Google Doc, so that everyone you work with is clear on their responsibilities. 
People tend to shy away from speaking to lawyers, but if you are a business owner it is vital to know how to protect yourself and your business. Learn more tips for creating separation between your personal assets and your business assets, protecting your unique content, and being more prepared in case your business gets sued. 
Quotes
“Have something that keeps your business assets separate from your personal assets.” (5:54-5:59 | Carolyn)“If you don't have an entity, you're a sole proprietor, which means there's nothing separating your business assets from your personal assets.” (6:55-7:02 | Carolyn) “Your L.L.C. means nothing or your entity means nothing if you don't have separate bank accounts.” (10:03-10:07 | Carolyn) ]“Relationships always work better when everybody knows exactly what their job is in the relationship.” (14:39-14:45 | Carolyn)
Links
Connect with Welcome to Eloma
Instagram: @welcometoeloma
Website: WelcometoEloma.com
Weekly Email Newsletter: bit.ly/RIXEmail 
Connect with Carolyn Jahnke
Facebook: https://www.facebook.com/AthenaLegalSolutions
LinkedIn: https://www.linkedin.com/company/athena-legal-solutions-llc/ 
Instagram: https://www.instagram.com/athena_legal/
Website: https://www.athenalegalsolutionsllc.com/
Connect with Kiley
Social: @kileypeters + Linkedin.com/in/kileypeters
Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com
Weekly Email Newsletter: bit.ly/RIXEmail
Email: info@rayneix.com