51 min
Welcome to the (Creative) Jungle w/ Josh Lohrius, Angela Mears and Jim Paul Everyone Shifts - Helping Brands Prepare for Tomorrow
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- Design
In the second episode of Everyone Shifts, Josh Lohrius (Founder/Head of Creative, Honeymoon), Angela Mears (Global ECD, Weber Shandwick) and Jim Paul (CCO Central Region, Weber Shandwick) drop us into a jungle of limitless marketing channels and limited attention, where we learn why an earned creative approach is the best way for a brand to survive.
In the jungle we discover...
Flow, diverse thinking and bringing the right energy to the room is key to keeping up with culture (and to stop Josh from selling clients Judas Priest NFTs)
As traditional media shrinks, earned creatives accustomed to selling an idea to media have the advantage because now all ideas are "human-gated".
How the speed of change and fragmentation lets us take more creative risks with clients like Binance and Airbnb.
In the second episode of Everyone Shifts, Josh Lohrius (Founder/Head of Creative, Honeymoon), Angela Mears (Global ECD, Weber Shandwick) and Jim Paul (CCO Central Region, Weber Shandwick) drop us into a jungle of limitless marketing channels and limited attention, where we learn why an earned creative approach is the best way for a brand to survive.
In the jungle we discover...
Flow, diverse thinking and bringing the right energy to the room is key to keeping up with culture (and to stop Josh from selling clients Judas Priest NFTs)
As traditional media shrinks, earned creatives accustomed to selling an idea to media have the advantage because now all ideas are "human-gated".
How the speed of change and fragmentation lets us take more creative risks with clients like Binance and Airbnb.
51 min