10 episodes
The Pop-Up Biz By PopUpSummer! and Advertising Week
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- Business
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4.6 • 11 Ratings
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Discover the latest in experiential retail, marketing, and pop-ups including fashion, restaurants, art, and entertainment. During each 30-45 minute episode of this seasonal series, the Pop Up Biz podcast, Host Susan Sandler will be talking with thought leaders and pop-up activators from agencies, retailers, technology and real estate companies, as well as the brand founders, influencers and entrepreneurs who are making it happen every day. You’re going to hear about the new business models, creative strategies, technology innovations that are leading brands into deeper levels of ROI, customer engagement, new partnerships and growth. PopUpSummer! Founder, and experiential and digital marketing pro, Susan Sandler specializes in bringing brands to life through curating unique experiences for consumers. Download these dynamic conversations about what’s new, what’s working and what’s next.
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The Power of Live Video with Amanda Patterson, The Call List
Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience. We also discuss on this episode: How live video shopping gives loyal and new brand customers a voice and a chance to … Continue reading The Power of Live Video with Amanda Patterson, The Call List →
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Moving Fashion Forward with Terrence Charles, Hearst Media
Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on: How to leverage the power of a media brand to shine a light on key cultural initiatives The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward Active Employee Resource Groups that … Continue reading Moving Fashion Forward with Terrence Charles, Hearst Media →
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The Art and Hustle of Boutique Fitness
Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including: Incorporating fashion activewear, healthy … Continue reading The Art and Hustle of Boutique Fitness →
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Experiential Empathy
Jeff Snyder, Founder/CEO of Inspira Marketing, discusses his agency practice with purpose, including how to: Use Ethnography to understand consumer mindsets better Grow an internal culture that attracts positivity and elevates productivity Support a mission-based business and work with the world’s greatest brands
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Harmonic Retail
DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how: Websites need to work with the store flow and provide integration into pop-up design Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail … Continue reading Harmonic Retail →
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Real Estate Matters featuring Alex Cohen, Compass Real Estate
Alex Cohen, a VP at Compass Real Estate, develops strategies for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years, he has specialized in launching international brands in the U.S. and has developed deep expertise in mixed-use real estate marketing. On this episode of The Pop-Up Biz podcast with Alex … Continue reading Real Estate Matters featuring Alex Cohen, Compass Real Estate →
Customer Reviews
Energetic discussion!
Fun conversation with Susan covering so many special virtual event moments (including Jessica Alba), turning influencers into sales associates, and talking about what’s to come in the interactive video space (powering concert experiences with your friends). Thank you!
Thank You!
So excited to be a part of this...could not recommend more highly!
Treasure Trove
This is a really knock-out new podcast essential for any brand manager, experiential marketer, or anyone interested in how fashion houses, tech start-ups, restaurants, etc. can navigate the new world of post-covid retails and shifting consumer behaviors. Plus the nuggets of career wisdom from the guests are invaluable if you’re a young professional like me!