84 episodes

WellAttended is a theatre and event marketing podcast for producers looking to increase their ticket sales. William Rader interviews today's most successful event producers once a week, so that you can learn new ways to promote your shows. Each episode ends with actionable advice that you immediately use to increase ticket sales. If you're listening on iTunes, please make sure to subscribe.

WellAttended: Event and Theatre Marketing / Promotion William Rader | Founder of WellAttended - Box Office Management and Marketi

    • Arts
    • 5.0 • 39 Ratings

WellAttended is a theatre and event marketing podcast for producers looking to increase their ticket sales. William Rader interviews today's most successful event producers once a week, so that you can learn new ways to promote your shows. Each episode ends with actionable advice that you immediately use to increase ticket sales. If you're listening on iTunes, please make sure to subscribe.

    Adding Production Value to Your Shows to Increase Your Fees with Terry Magelssen

    Adding Production Value to Your Shows to Increase Your Fees with Terry Magelssen

    Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show.
    Terry is a theatrically trained stage magician, director, author and lecturer based out of Kansas City Missouri. He started his professional career in 1985 entertaining audiences in theaters, resorts and corporate events.
    His company, Amazing Productions, strives to bring solutions to event planners, producers and individuals who are seeking to create events that are spectacular. He is often sought out for his knowledge in technical theatre, stagecraft and special effects for events outside of mainstream
    magic productions. He has written a new book entitled Stagecraft For Magicians which is receiving rave reviews.
    Show Notes:
    Download the first chapter and the resources page from Stagecraft for Magicians
    https://wellattended.com/blog/084-adding-production-value-to-your-shows-to-increase-your-fees-with-terry-magelssen/
    Stagecraft for Magicians
    www.AmazingProductions.net/stagecraft
    Amazing Productions
    www.AmazingProductions.net
    Contact Information
    terry@amazingproductions.net
    (800) 972-3631

    • 1 hr
    A Venue Owner's Perspective on Producing Shows with Gogo Incognito

    A Venue Owner's Perspective on Producing Shows with Gogo Incognito

    Gogo Incognito talks about producing shows from a venue owner's perspective. She explains how to approach a venue, the different types of agreements that you can make, and how to work with a venue to make your shows a success.
    Gogo is a co-owner of Corsair Distillery which has been a leader of American Craft Distilling for over 10 years. Gogo studied at Columbia University and is a former branding professional. She has performed professionally for 20 years and loves to bring her brand of pin-up cosplay and nerdy burlesque to shows and conventions. She produces Dirty Nerdy Burlesque and books and hosts events at the distillery throughout the year.
    In recent years, she has headlined the Bunny Hutch Show at DragonCon, was the Burlesque Headliner for the Bombshell Cruise in 2018, and is competing this year for the Master of Nerdlesque. She’ll also be this year's headliner at the 2019 Winnipeg International Burlesque Festival.
    Show Notes:
    WellAttended Academy
    https://wellattendedacademy.com
    Corsair Distillery
    http://www.corsairdistillery.com
    Gogo Incognito
    Www.dirtynerdyburlesque.com
    Www.instagram.com/Gogo_Incognito
    www.facebook.com/GogoIncognito
    Www.instagram.com/diirtynerdyburlesque

    • 54 min
    Decentralizing Your Business for Growth with Art Grueneberger

    Decentralizing Your Business for Growth with Art Grueneberger

    Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows.
    Art is a Director, Producer, and Puppeteer. Art became fascinated by puppetry while pursuing a degree in teaching. In his last year of college, he took a puppetry course that took him off teaching path and onto a successful career as a puppeteer. He mentored under master puppeteer Richard Bay where he performed for countless audiences and was encouraged to build his own shows.
    In 1995, he founded Puppet Art Theater Company which now has eighteen productions that tour nationwide completing more than 600 performances every year. He also builds and tours educational shows for government agencies, corporations, and other organizations to deliver customized messages to audiences.
    Show Notes:
    Download the email sales templates here:
    https://wellattended.com/blog/082-decentralizing-your-business-for-growth-with-art-grueneberger/
    Puppet Arts - https://puppetarts.com/
    Email - puppetartco@gmail.com
    Upwork - https://www.upwork.com/

    7 Habits of Highly Effective People - https://amzn.to/2Dwybd5
    4 Hour Work Week - https://amzn.to/2UG7VmC

    • 53 min
    Selling Your Show to Specialty Markets with Cody Clark

    Selling Your Show to Specialty Markets with Cody Clark

    Cody Clark explains how to sell your show to specialty markets. He discusses how to get into fringe festivals, how to build relationships with organizations, how to get onto TV, and how to build a show that your audience wants to see.
    Cody is a 25 year old professional magician and autistic self-advocate from Louisville, KY. He was diagnosed as autistic at 15 months and his parents were told he’d never walk, talk, get married, or have a job. Instead, he had a wonderful childhood and at the age of 11, was so inspired by participating on stage at a magic show that he became a magician. He joined the Louisville Magic Club, studied at the Jeff McBride Magic & Mystery School in Las Vegas, and used his Bachelors degree in Marketing/Theatre Arts from the University of Louisville to learn how to run his business.
    His flagship show is A Different Way of Thinking, a 45 minute theatrical magic show which weaves his experiences living with autism into his magic routines. He performs this show on the U.S. Fringe Festival circuit, in middle/high schools, and directly for autism organizations. He's also developed a 30 minute sensory friendly magic show for audiences with moderate to severe disabilities, and he has a children's magic show themed to railroading called Conductor Cody. The current highlight of his career came in March 2018 when Cody shared the Louisville Palace stage with magic legend and fellow Louisville native Lance Burton.
    Show Notes:
    Download Cody Clark's Email Templates
    https://wellattended.com/blog/081-selling-your-show-to-specialty-markets-with-cody-clark/
    Cody Clark's Websites
    http://codyclarkmagic.com/
    http://conductorcody.com/
    Cody Clark on Social Media
    Facebook - https://www.facebook.com/codyclarkmagic
    Instagram - https://www.instagram.com/codyclarkmagic/
    Twitter - https://twitter.com/codyclarkmagic

    • 44 min
    080: Starting a Business as a Puppeteer with Connor Asher

    080: Starting a Business as a Puppeteer with Connor Asher

    Connor Asher discusses how to start a business as a puppeteer. He talks about why he decided to start his own business and the different ways that he makes money through his puppet shows, teaching classes, and working on commercials. He also explains how he creates custom puppets and shares his design questionnaire that he sends to clients. Be sure to download it in the show notes at the bottom of this episode.
    For 8 years, Connor has been delighting audiences with his humorous puppet shows through Creventive Puppet Company. He performs over 100 shows a year for libraries, schools, and camps throughout the U.S.
    He joined the Puppeteers of America in 2014, and attended regional and national festivals which opened his eyes to many forms of puppetry and a community of puppet professionals and enthusiasts.
    Connor studied animation at the Illinois Institute of Art Chicago and in 2015 learned creature fabrication from the Stan Winston School of Character Arts. He is currently the President of the Chicagoland Puppetry Guild and his mission and passion with Creventive Puppet Company is to create original, quality puppet theater for children and their families.

    Show Notes:

    Download the Custom Puppet Design Questionnaire
    https://wellattended.com/blog/080-starting-a-business-as-a-puppeteer/

    Creventive Studios - http://www.creventivestudios.com/
    Facebook - https://www.facebook.com/Creventive/
    Instagram - https://www.instagram.com/creventive/
    Twitter - https://twitter.com/ConnorAsher

    Puppeteers of America - https://www.puppeteers.org/
    Union Internationale de la Marionnette - https://www.unima.org/en/

    • 50 min
    Planning for Retirement as an Entertainer

    Planning for Retirement as an Entertainer

    Billy Guan talks about how to start planning for retirement. He discusses why you should start investing, how much you should invest, and explains popular investment strategies.
    Billy is a Magician and a Senior Financial Consultant and Retirement Planner. He specializes in helping people get educated on asset protection principles and wealth building strategies. He has been a Magician for over 10 years and saw a need for financial literacy in the entertainment industry. He knows that entertainment professionals are independent business owners and must take care of their own finances, however the world of finances can be just as mysterious as the world of magic. Billy has made it his goal to expose the myths about retirement and to show that it is not all smoke and mirrors once you understand the concepts.
    Show Notes:
    Billy Guan
    Facebook - https://www.facebook.com/BillyGuanAgent/
    LinkedIn - https://www.linkedin.com/in/billyguan/
    Instagram – https://instagram.com/billyguanmagician
    Email - billy.guan@arkshire.com
    Phone - 530-341-4624
    Save $50 when you purchase the WellAttended Summit with coupon code PODCAST.
    https://www.wellattendedacademy.com/wellattended-summit-2018?coupon=PODCAST

    • 39 min

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

TeamAidan ,

Great resource!

Just found this podcast—time to binge listen! As a social media manager for a local theatre company and a group sales agent for Broadway, this pod is fantastic!

lapaz ,

Must listen

William is extremely knowledgeable in what he does. He also brings in great guests to to discuss the topics at hand. Don’t miss this great podcast. Subscribe now!

John D. Sr. ,

Great Information and Actionable Content

I listen to a lot of Podcasts What I like about this one is that William gives listeners an Action item at the end of each episode. It keeps you accountable. Keep up the great production, its about time someone has a podcast for this space. Useful, Actionable and current !

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