WeMarketers Podcast | Talks with B2B Marketing Leaders

Andrew Demianenko
WeMarketers Podcast | Talks with B2B Marketing Leaders

WeMarketers is a podcast focused on the journeys, strategies, and insights of B2B marketing leaders. Hosted by Andrew Demianenko, each episode features in-depth conversations with experienced B2B marketers, offering actionable strategies, personal stories, and industry trends. Topics include content marketing, event marketing, marketing strategy, leadership, and marketing careers. Subscribe for biweekly episodes with valuable insights from top B2B marketing leaders.

Episodes

  1. B2B Content Strategy Driven by Data: Insights from Tabitha Whiting

    FEB 3

    B2B Content Strategy Driven by Data: Insights from Tabitha Whiting

    In this episode of WeMarketers Podcast, host Andrew interviews Tabitha Whiting, a content strategist and writer for B2B tech startups, currently leading the content department at Ravio, a compensation benchmarking platform. Tabitha shares insights on building a successful content strategy for B2B startups, emphasizing the importance of listening to the market, creating valuable content based on data, and understanding your audience's needs. She also discusses Ravio's unique approach to weaving data insights into content, the challenges of content creation, and the significance of prioritizing community building in their overall strategy. Tune in to learn about effective content types, measuring content success, and leveraging AI tools in content creation. ____________ Timecodes: 00:45 Introduction to Tabitha Whiting 03:20 Content marketing strategy foundations at Ravio 06:01 Understanding and listening to target audience 08:31 Making content stand out from competition 11:38 Balancing data sharing in content 13:18 Most effective content types and formats 17:22 Biggest challenges in content creation 21:17 Measuring content success 24:40 Future content projects and community building ____________ Connect with Tabitha Whiting: https://www.linkedin.com/in/tabithawhiting/ Visit Tabitha's website: https://tabithawhiting.com/ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

    30 min
  2. Strategic Marketing for AI-Powered Platforms

    08/19/2024

    Strategic Marketing for AI-Powered Platforms

    Join Andrew on the WeMarketers Podcast as he interviews Leontien Rutenfrans and Rebecca Hornig from Textmetrics. In this episode, they delve into effective B2B marketing strategies for AI writing tools. They explain how their European base and data protection focus set them apart in the crowded AI market. The podcast covers partnership-building with ATS systems, leveraging events for lead generation, content strategy involving AI tools, and the importance of human oversight in AI-generated content. Leontien and Rebecca also share tips on handling large marketing tasks within a small team and navigating the evolving landscape of AI technology. ____________ Timecodes: 00:00 Introduction to WeMarketers Podcast 00:43 Meet the Guests: Leontien Rutenfrans and Rebecca Hornig 01:01 Overview of Textmetrics AI Writing Platform 01:55 Standing Out in the Competitive AI Market 03:14 B2B Marketing Strategies and Partnerships 05:06 Event Strategies and Their Impact 06:42 Content Strategies for AI Products 08:02 Using AI Safely in Content Creation 09:33 LinkedIn and Cold Outreach Tactics 10:57 Managing Marketing with a Small Team 11:45 Advice for Marketers Promoting AI Products 13:00 Blitz Questions: Marketing Superpowers and Tools 15:05 Conclusion and Farewell ____________ Connect with Leontien Rutenfrans: https://www.linkedin.com/in/leontien-rutenfrans-027257153/ Connect with Rebecca Hornig: https://www.linkedin.com/in/rebeccahornig/ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

    16 min

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About

WeMarketers is a podcast focused on the journeys, strategies, and insights of B2B marketing leaders. Hosted by Andrew Demianenko, each episode features in-depth conversations with experienced B2B marketers, offering actionable strategies, personal stories, and industry trends. Topics include content marketing, event marketing, marketing strategy, leadership, and marketing careers. Subscribe for biweekly episodes with valuable insights from top B2B marketing leaders.

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