Join us on the journey to get our message to the world! Whether you're growing a company or a personal brand, every single day is a process to build your online authority. Each episode we discuss proven strategies to grow your brand online with insights from Valerie Morris and expert guests.
Proper Planning For Marketing
Learn more from Valerie at https://tinterocreative.com
We’re All Ears Interview Series: Give Back To Grow With Scott Colby
Give First To Grow Your Brand
Who is Scott Colby?
Scott Colby is the founder of Say It With Gratitude and a consultant. Say It With Gratitude offers services, products, and speaking to help businesses incorporate gratitude into their daily culture. Scott is also the author of The Grateful Entrepreneur.
Be aware of where you’re at. Change your mindset and be aware of your mindset when you’re complaining. How can you flip it? Can you find the good in it?
Make gratitude part of your daily routine, from the start of the day. Make a conscious point to have this in the morning. Scott can tell a difference when he doesn’t have these in his mornings.
Come from a place of truly wanting to help people and sharing their content. Focus on truly connecting with people! Go into relationships with the intention of how you can truly help them first, rather than what you might be able to get out of the relationship. If you come in too intense and selfish at first, you will repel the other person. Be genuine to build relationships to build trust and friendship.
Think about a time when YOU felt like a transaction? How did you feel? What did they do? What could have made that experience better? Learn from these experiences and how you might be able to truly build relationships and not treat people like transactions.
Interviews are a great way to build influence and build new relationships as you grow your business. It’s a great strategy to feature their expertise and grow your reach within their audience.
Build relational equity with people over time. Show them love and support. Start conversations and engage back with people consistently. When you need help, your friends will be glad to help you with your request!
Stop giving into comparison syndrome. Use other people around you to elevate you and your goals, rather than let them discourage you by their success.
Find five things you could share that someone else created.
Send thank you notes (handwritten!) whenever you can. Write them religiously. Most people don’t do that, so you will stand out from the crowd.
We're All Ears Interview Series with Brian Fanzo
Zig When Others Zag!
Get to know Brian Fanzo!
Brian Fanzo is a digital marketer and speaker who tells it how it is. He is unapologetically himself and encourages others to do the same. Join me in a really interesting discussion on how he creates content that help him elevate his authority and make an impression with the world online.
Lean into what works. Be willing to pivot and focus your energy on what is working. Don't stick with things that aren't working or isn't what you want to be doing.
How do you create so much content at once? If you want to be successful, you have to work smart, not hard. He upcycles his content. 6 pieces of content a week are based on one core piece of content. He records a live video podcast on social media, exports the audio content for a podcast episode, and then turn it into blogs, social posts, and other pieces.
Great content is determined by the audience.
You have to bring your content to where your audience is. If you prefer audio, you can listen to his podcast. If you prefer video, you can watch his video. Everyone learns and consumes content differently, so why aren't we creating content in all of those various forms? Brian creates content and then exports it out in different ways to fit different people and their style.
Set timers for yourself as you're building/creating content.
"I like to zig when everyone is zagging." He likes to observe what other people are doing and see where he can stand out. Be willing to adjust and adapt.
Schedule time to engage with your audience on social media! Relationships that come beyond the content are magic!
"If you treat marketing like a billboard, you will get billboard results." Stop talking at people and talk WITH people instead!
Spend time setting up the notifications you want on your devices so that you don't get distracted, BUT you get the info you need!
Just Try This Podcast
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We’re All Ears Interview Series: Sharing Our Message With Wisdom With Michael Hidalgo
Wisdom As We Share Our Message
Michael Hidalgo is a pastor, author, podcaster, parent, and husband. He currently is one of the pastors at Denver Community Church. Michael has built an online platform over the years in various ways, many of which, as a pastor, have been very natural. I know you’ll learn a lot from this interview with Michael to help you share your own message with the world.
Golden Nuggets From Our Conversation:
Is this message something that is shaping me or changing me? Is this something that is keeping me awake at night? Is it changing the way I live my life. “Until I get to that place, I don’t say anything.” Ask these questions before speaking up.
The greatest threat to the community is not heresy, but hypocrisy. Study in community!
Nothing goes out the door without going past multiple individuals.
“I believe we need more voices.”
“I want to hear what people are talking about, so that when I’m speaking I can speak into the places they are and do so in a way where hopefully they can take the next step.”
Dealing with Disagreement or Criticism:
Recognize that we live in a time where there are a lot of haters out there. You could go on Facebook and only post about rainbows and kittens, and someone who hates kittens will still be upset. I stopped saying people are angry; I think people are lonely.
I surround myself with people who love me enough to challenge me. When we invite that into our lives, then when the criticism comes through, I can view it with perspective.
The mute button and block button are okay to use. When people come after you and accusing you of your motives and calling you names, you don’t need to engage. Is this meant to help me and my work grow, or just to blow things up? “Any criticism that is meant to assault your character is not worth listening to.”
How do we get our message out in a wise and kind way?
Ask yourself, "are we handling this like adults?” Telling people they are wrong and terrible is typically the wrong way to convince them.
Ask questions or start conversations that get at the heart of the problem and allow both sides. Can we all just admit that…” “This is something I’m learning…”
“Facts don’t change minds. Stories have the power to change.” What stories do we have around our message? It’s really difficult to argue with someone’s story.
Be willing to listen in return.
How do we listen better?
1. The world is lonely. Be a gift to others by being present and listening to them.
2. Weighing my words before I speak is all tied to how slow I am allowing myself to go. Allow yourself time to have space to meditate, pray, and orient your day. It sets up your whole day and whole week.
“People can tell within 90 feet and within 90 seconds if you believe what you’re saying or not.” If you’re not willing to die for what you’re saying, they’re done.
Always ask yourself who the one individual is you are sharing this information with? Write down a full biography of the person you are speaking to. If you aim for everybody, you will speak to nobody. If you aim for somebody, you will speak to everybody.
If you liked this podcast, please leave a review on iTunes! If you found value in this episode, help a friend out and share this episode on Social Media.
Is YouTube a Social Media?
Are you one of the many people wondering is YouTube a social media or not? This unique platform often gets associated with social media platforms, but often behaves like a search engine. Join me today as I break down what YouTube actually is and how you can use that information to find success on the platform.
We’re All Ears Interview Series: Leverage Your Tribe With Eric Scofield
Building Authority and Influence with the Help of Story
We’ve been told time and time again that story is vital to success. But, what does that actually mean? Today, we have Brian Summerall here to help us understand how story can transform how you talk about your brand, whether you are in a nonprofit, ministry, or even for-profit business.
Who is Eric Scofield?
Eric Scofield is the Chief Development Officer at Young Life and has a longstanding history working within this ministry. He has a unique gift of building relationships and building a platform to share
What Did We Chat About?
How Young Life ministry principles can help anyone learn how to share their message
The power of relationship
Organic growth of online platforms
Golden Nuggets From Our Conversation:
Earn the right to be heard. This was first said by Jim Rayburn, founder of Young Life. We focus on caring more about the person than sharing our message. Only once we have a relationship and have earned the right, can we share and open up with our message. We want to work our way in and earn the right to be heard, rather than standing and shouting on a street corner.
Relationship is everything! It’s not just important or strategic, but is everything!
Jesus went WITH people. We have to go WITH people in order to share our message with them. We were designed for relationship.
Collect friends. Eric shares this quote on his blog, but he originally heard it from his friend, Morris Dierks. Some people collect coins, some people collect rocks, but I collect relationships.
You don’t always know what content is going to “catch.” Some content has a life of its own and it’s scratching where people are itching.
Social media can be an amazing tool. It can act like a trampoline. You feel like you can jump higher and farther and it’s so much easier. I can jump more if I share things on social media.
“We need to have a lot of bobbers in the water. Why fish with one pole, when technology has given you the ability to fish with multiple poles in the water?”
Platform: Get Noticed in a Noisy World by Michael Hyatt