20 min
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) The Influence Factor by The Influencer Marketing Factory
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- Marketing
In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background.
The conversation navigates through the creation of Little Chonk, discussing challenges in business development and emphasizing the significance of quality products, successful community engagement, and maintaining authenticity in the influencer space.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(01:21) - Bryan's background
(02:25) - Starting Little Chonk and the Maxine One dog backpack
(06:02) - Managing a social media community
(12:00) - Challenges in the brand development journey
(14:45) - Revenue streams and business model
(16:00) - Quality and long-term growth in influencer products
Check out some of our previous episodes:
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
Decoding the Secrets of the Creator Economy w/ Avi Gandhi
The Art of Social Media Creativity w/ Jon Youshaei
Exploring the Influence and Impact of Reddit w/ Will Cady
In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background.
The conversation navigates through the creation of Little Chonk, discussing challenges in business development and emphasizing the significance of quality products, successful community engagement, and maintaining authenticity in the influencer space.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(01:21) - Bryan's background
(02:25) - Starting Little Chonk and the Maxine One dog backpack
(06:02) - Managing a social media community
(12:00) - Challenges in the brand development journey
(14:45) - Revenue streams and business model
(16:00) - Quality and long-term growth in influencer products
Check out some of our previous episodes:
Screen to Cart w/ Collette Winn (NBCUniversal)
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
Decoding the Secrets of the Creator Economy w/ Avi Gandhi
The Art of Social Media Creativity w/ Jon Youshaei
Exploring the Influence and Impact of Reddit w/ Will Cady
20 min