What Agency Owners Need to Understand About AI in 2026 - Ep. 262

Depending on who you listen to, AI is either the end of agencies as we know it… or the shortcut to infinite growth.

As with most things, the truth usually sits somewhere in the middle.

This episode is the grounded, strategic conversation you’ve probably been missing.

I’m breaking down what AI really means for marketers, freelancers, and agency owners — where it strengthens your position, where it exposes weaknesses, and how to use it without losing the thing that makes your work valuable.

To keep this practical and balanced, I’ve gone old school and used a SWOT framework to cut through the noise and give you real clarity on how to approach AI inside your agency.

We cover:

• Strengths: what AI can’t replace

• Weaknesses: where marketers become vulnerable

• Opportunities: where smart agencies win

• Threats: what’s actually at risk

I also go into:

• What we’re teaching inside Agency Academy

• How we’re actually using AI in our agency

• When not to use AI

• And my predictions on what’s coming next in the AI landscape

I can’t wait for you to listen — and I’d love to chat with you on Instagram about your thoughts and how you’re applying this in your own agency.

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