57 min

What Are the Value Drivers of Digital Business Models‪?‬ Branding over Wine

    • Marketing

Dr. Erich Joachimsthaler, founder and CEO of Vivaldi and award-winning author, explains why the creation of value has shifted towards the consumer side and how digital business models can help brands transition to an interactional relationship with consumers, all with eye-opening examples:

Platform ecosystems model – Peloton;Interaction field model – John Deere;The case of ANT Group;and more

See acast.com/privacy for privacy and opt-out information.

Dr. Erich Joachimsthaler, founder and CEO of Vivaldi and award-winning author, explains why the creation of value has shifted towards the consumer side and how digital business models can help brands transition to an interactional relationship with consumers, all with eye-opening examples:

Platform ecosystems model – Peloton;Interaction field model – John Deere;The case of ANT Group;and more

See acast.com/privacy for privacy and opt-out information.

57 min