What data doesn’t tell you A Podcast for Creatives

Instagram said it was one thing. And everyone else said it was something else. Quite loudly.
And wouldn’t you know, Instagram backed off its video or bust approach to its content focus. At least for now.
This public display of feedback got us thinking about the value of analytics and data in decision-making – specifically, what data doesn’t tell us.
Can data mislead based on the goal of the interpreter? Is everything important measurable? Is everything measurable important?
In this episode, we dive into why translating data into how humans think and feel is paramount to everything we do. Dive into this important discussion with us.
 
Mentioned in this episode
Adam Mosseri announcement
The Office - Michael drives into a lake
 
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