What Do the Best Presenters Do? Episode #CCLXXVI The Doctor of Digital™ GMick Smith, PhD The Doctor of Digital™ GMick Smith, PhD
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- Marketing
Do what the best presenters do! I share three big presentation blunders you might be making (without even realizing it):
I-focused presentations
Monologues, over dialogues
No clear call to action
Mistake #1.
"I-Focus"
Research shows that the best speakers are you-focused. They frame their messaging in terms of what the audience will receive ("you" or "we" focus), rather than the speaker ("I-focus")
I-focus: "I want to talk about the marketing campaign..."
You / We-focus: "You've seen the billboards and ads we launched last year. Let's discuss the numbers and results from those..."
Which one of those two speakers would you rather listen to?
Mistake #2.
Monologues
The best speeches are dialogues, not monologues. How? Through the use of rhetorical questions. By peppering rhetorical questions throughout the presentation, speakers create a feeling of dialogue (albeit one that's being led by the speaker).
Example: Steve Jobs, Simon Sinek
Mistake #3.
No Next Step
What do you want the audience to do differently as a result of your presentation? Leave absolutely no doubt as to what the next step after your presentation is.
For example, in her TED Talk on domestic violence, Leslie Morgan Steinermakes it crystal clear what she wants her audience to think/do:
"Recast survivors as wonderful, lovable people with full futures. Recognize the early signs of violence and conscientiously intervene, deescalate it, show victims a safe way out."
What do you want your audience to think or do differently after your presentation? Make it crystal clear.
There's an app for that! Let me know if you want help with your presentations.
The Doctor of Digital Live
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Mick Smith, Consultant
Want to leave a message? https://lnkd.in/dMcezPAE
E: mick.smith@wsiworld.com
Commercials Voice Talent:
https://lnkd.in/gJzHG6Hk
Narratives Voice Talent:
https://lnkd.in/gncRP9T3
Do you want a free competitive analysis? Let me know at:
https://lnkd.in/gs2FpAy4
Website:
https://lnkd.in/gzha723a
LinkedIn:
https://lnkd.in/gbBXBqpe
Twitter:
gmicksmith
Facebook business page:
https://lnkd.in/gCkrjcZu
Instagram:
mick_wsi_world & burningamerica
Make an appointment:
https://lnkd.in/geqccrv9
Be sure to subscribe, like, & review The Doctor of Digital Podcast:
https://lnkd.in/gdruuZT8
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.
Do what the best presenters do! I share three big presentation blunders you might be making (without even realizing it):
I-focused presentations
Monologues, over dialogues
No clear call to action
Mistake #1.
"I-Focus"
Research shows that the best speakers are you-focused. They frame their messaging in terms of what the audience will receive ("you" or "we" focus), rather than the speaker ("I-focus")
I-focus: "I want to talk about the marketing campaign..."
You / We-focus: "You've seen the billboards and ads we launched last year. Let's discuss the numbers and results from those..."
Which one of those two speakers would you rather listen to?
Mistake #2.
Monologues
The best speeches are dialogues, not monologues. How? Through the use of rhetorical questions. By peppering rhetorical questions throughout the presentation, speakers create a feeling of dialogue (albeit one that's being led by the speaker).
Example: Steve Jobs, Simon Sinek
Mistake #3.
No Next Step
What do you want the audience to do differently as a result of your presentation? Leave absolutely no doubt as to what the next step after your presentation is.
For example, in her TED Talk on domestic violence, Leslie Morgan Steinermakes it crystal clear what she wants her audience to think/do:
"Recast survivors as wonderful, lovable people with full futures. Recognize the early signs of violence and conscientiously intervene, deescalate it, show victims a safe way out."
What do you want your audience to think or do differently after your presentation? Make it crystal clear.
There's an app for that! Let me know if you want help with your presentations.
The Doctor of Digital Live
Powered by Restream https://restream.io/
Mick Smith, Consultant
Want to leave a message? https://lnkd.in/dMcezPAE
E: mick.smith@wsiworld.com
Commercials Voice Talent:
https://lnkd.in/gJzHG6Hk
Narratives Voice Talent:
https://lnkd.in/gncRP9T3
Do you want a free competitive analysis? Let me know at:
https://lnkd.in/gs2FpAy4
Website:
https://lnkd.in/gzha723a
LinkedIn:
https://lnkd.in/gbBXBqpe
Twitter:
gmicksmith
Facebook business page:
https://lnkd.in/gCkrjcZu
Instagram:
mick_wsi_world & burningamerica
Make an appointment:
https://lnkd.in/geqccrv9
Be sure to subscribe, like, & review The Doctor of Digital Podcast:
https://lnkd.in/gdruuZT8
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.
2 min