27 min
What Does SEO Success Look Like in 2023? Measuring & Monitoring Your SEO Efforts Good Content | The Official Podcast of Pure SEO
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- Marketing
When business development managers at Pure SEO sit down with a small business owner or marketing manager, they make clear upfront that SEO is a long game. Search Engine Optimisation, when done the right way, may not yield meaningful results for months—sometimes up to a year or more—but those results are sustainable and robust, delivering ongoing returns well beyond your initial investments.
SEO campaigns target organic search engine rankings. Search engines like Google determine these rankings using highly secret algorithms that consider tens of thousands of ranking factors. The complexity and confidentiality of the process can make quantifying your SEO success difficult. How do you know if your SEO is working? To what extent? What metrics make the best indicators of SEO success, and what are the best tools to track them?
To explore these questions and more, we sit down with Prabin Yonzon, Pure SEO’s Head of Organic Search and CRO, and Olga Antipova, a technical SEO specialist at Pure SEO.
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Send in a voice message: https://podcasters.spotify.com/pod/show/pureseo/message
When business development managers at Pure SEO sit down with a small business owner or marketing manager, they make clear upfront that SEO is a long game. Search Engine Optimisation, when done the right way, may not yield meaningful results for months—sometimes up to a year or more—but those results are sustainable and robust, delivering ongoing returns well beyond your initial investments.
SEO campaigns target organic search engine rankings. Search engines like Google determine these rankings using highly secret algorithms that consider tens of thousands of ranking factors. The complexity and confidentiality of the process can make quantifying your SEO success difficult. How do you know if your SEO is working? To what extent? What metrics make the best indicators of SEO success, and what are the best tools to track them?
To explore these questions and more, we sit down with Prabin Yonzon, Pure SEO’s Head of Organic Search and CRO, and Olga Antipova, a technical SEO specialist at Pure SEO.
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Send in a voice message: https://podcasters.spotify.com/pod/show/pureseo/message
27 min