What Even Is A Podcast Anymore‪?‬ Podcast Advertising Playbook

“I do worry about that. We don’t want podcasting to turn into other mediums where it’s just cluttered and kind of white noise. The ads work because we’re respectful of the listener.” 
Podcasts are constantly changing and evolving — the podcasts we have today are incredibly different from the podcasts we had ten years ago. To help us keep track of the changes is Greg Glenday, the Global Chief Business Officer at Acast. Greg is a longtime podcast enthusiast, and the perfect person to discuss the evolution of podcasting and what the future might hold. 
Tune in to hear him and Heather discuss: 

What Acast is doing for podcasting 

How has podcasting evolved with other forms of media? 

The importance of making your ads compelling 

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More of a visual person? Watch this episode on YouTube. 
Ready to learn more? Check out our blog for more podcast advertising tips. 
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