What Every PT Should Know About Selling to Brokers

In this episode of The Direct Path, we site down with Dave Kerrigan—founder of BenefitPitch and former health plan/broker exec—about how employers actually buy healthcare solutions. In this episode, we cover: ➡️ The difference between brokers, consultants, and agents ➡️ How compensation shapes behavior ➡️ Why brokers won’t risk their client relationships on unproven vendors ➡️ What it takes to get referred to employers ➡️ Where PTs are uniquely positioned to deliver outcomes & ROI If you’re selling to brokers / employers—or want to start—this episode gives you the roadmap. -- ❤️ Like what you heard? Follow The Direct Path for new episodes every week. The Direct Path is produced by Second Door Health—we help physical therapy practices grow beyond traditional insurance by giving them the ability to diversify revenue and dynamically control patient volume. 👀 Learn more at https://seconddoor.app/demo