What Exactly Is Sustainable Investing? And Why Are Today's Clients Demanding It‪?‬ Modern Financial Advisor

In this episode of the Modern Financial Advisor podcast, Mike Langford interviews Pete Krull, CEO of Earth Equity Advisors, about sustainable investing. They discuss the importance of sustainable investing for financial advisors and their clients, debunk common myths about sustainable investing, and explore the growth opportunities in the field.


Pete and Mike also touch on the role of ESG metrics, the future of the insurance industry in the face of climate change, and the increasing demand for sustainable investing among different generations.


Resources Mentioned In This Episode:


Earth Equity AdvisorsPete Krull on LinkedInCross Country Race in EV Pickup Trucks - Out of Spec YouTube and Out of Spec Podcast Green Sage Sustainability Portfolio Morgan Stanley Sustainable Signals Report Dollars and Change Podcast and YouTube ChannelBook - Cradle to Cradle DEI Episode of The Modern Financial Advisor Podcast with Laura Gregg

Chapters


00:00 The Role of Sustainable Investing for Financial Advisors


03:47 Debunking Myths About Sustainable Investing


12:23 The Future of the Insurance Industry in the Face of Climate Change


25:01 The Increasing Demand for Sustainable Investing Among Different Generations


29:16 Engaging with Clients and Prospects on Sustainable Investing


30:10 Meeting the Needs of Next Gen Investors


32:07 The Growth of Electric Vehicles and Charging Infrastructure


35:19 The Role of Real Estate in Sustainable Investing


43:30 Considering Climate Readiness in Retirement Planning


51:18 Connecting with Influencers in Sustainable Investing