60 episodes

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.

Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”

SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast

© 2022, NinjaCat

What Gets Measured NinjaCat

    • Business
    • 5.0 • 16 Ratings

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.

Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”

SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast

© 2022, NinjaCat

    Content Marketing in The Age of AI

    Content Marketing in The Age of AI

    A wonderful discussion with Rachel Hernandez, director of brand strategy at Next Net Media, about the impact of AI on content marketing, its effect on search engine optimization, and the evolving landscape of digital marketing.

    SHOWPAGE: www.ninjacat.io/blog/content-marketing-in-the-age-of-ai 

    © 2024, NinjaCat

    • 36 min
    The Strategy of Client Engagement

    The Strategy of Client Engagement

    A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics for campaign tracking, and the imperative role of empathy in client relations.

    SHOWPAGE: www.ninjacat.io/blog/the-strategy-of-client-engagement

    © 2024, NinjaCat

    • 29 min
    On B2B Strategy, AI, and All That Jazz

    On B2B Strategy, AI, and All That Jazz

    A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more! 

    SHOWPAGE: www.ninjacat.io/blog/on-b2b-strategy-ai-and-all-that-jazz 

    © 2024, NinjaCat

    • 1 hr 9 min
    Marketing Data Interpretation

    Marketing Data Interpretation

    Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes.

    SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation 

    © 2024, NinjaCat

    • 39 min
    Decoding Attribution in Advertising

    Decoding Attribution in Advertising

    Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world.

    SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising
    © 2024, NinjaCat

    • 37 min
    The NeverEnding Data Story

    The NeverEnding Data Story

    Dive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blends decades of experience with innovative techniques to make complex data stories accessible and engaging.

    SHOWPAGE: www.ninjacat.io/blog/the-neverending-data-story 

    © 2024, NinjaCat

    • 1 hr

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

SkinnyTallz ,

A must-listen for marketers!

Nice rapport between host and guests, the topics are relevant and not too in-the-weeds - subscribed and looking forward to more! 💫

curtmuhgurt ,

Wonderfully Produced Insightful Content

If you’re a digital marketer looking for a podcast with key insights into the things you care about, then What Gets Measured is the podcast for you! The production quality is very professional and the interviews are interesting and insightful.

yogastud ,

Lets Get Real

A great look at marketing thats based in reality, looking forward to more.

Top Podcasts In Business

Money Rehab with Nicole Lapin
Money News Network
REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
Habits and Hustle
Jen Cohen and Habit Nest
Planet Money
NPR
The Money Mondays
Dan Fleyshman

You Might Also Like