65 episodes
What Gets Measured NinjaCat
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- Business
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5.0 • 16 Ratings
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What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.”
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2022, NinjaCat
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Humanizing Marketing Strategies for Tomorrow
A lively discussion about the shift towards people-driven approaches in marketing, the importance of strong brands and meaningful content, and the significance of direct customer interactions and their influence on reshaping marketing strategies, with Mark A. Preston.
SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-humanizing-marketing-strategies-for-tomorrow
© 2024, NinjaCat -
How To Escape Marketing Stagnation
Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in
today’s world, and she’s here today to tell us how to escape stagnation in marketing.
SHOWPAGE: www.ninjacat.io/blog/how-to-escape-marketing-stagnation
© 2024, NinjaCat -
Data Governance and AI
Explore the dynamic intersection of data governance and AI with Tiankai Feng, Data Strategy and Data Governance Lead at Thoughtworks Europe. In this insightful interview, Tiankai discusses the essentials of trustworthy data, the critical role of AI oversight, and the importance of a human-centric approach to data governance.
SHOWPAGE: www.ninjacat.io/blog/data-governance-and-ai
© 2024, NinjaCat -
Dialing In Brand Positioning
Positioning is a powerful marketing lever for brands and agencies, but pulling it off correctly can be difficult. Join Faisal Siddiqui, founder of Creative Business Company, for a masterclass on positioning, strategy, and how to find the comparative advantages of a brand to make competitive gains in the market.
SHOWPAGE: www.ninjacat.io/blog/dialing-in-brand-positioning
© 2024, NinjaCat -
Truth In Advertising
Truth in advertising is not an oxymoron, it’s an opportunity. Join statistician and advertising consultant, Tom Rosholt, for a chat about ethical advertising, substantiating data-driven claims, and how creative marketing built on truth and transparency can create transformative success.
SHOWPAGE: www.ninjacat.io/blog/truth-in-advertising
©2024, NinjaCat -
Content Marketing in The Age of AI
A wonderful discussion with Rachel Hernandez, director of brand strategy at Next Net Media, about the impact of AI on content marketing, its effect on search engine optimization, and the evolving landscape of digital marketing.
SHOWPAGE: www.ninjacat.io/blog/content-marketing-in-the-age-of-ai
© 2024, NinjaCat
Customer Reviews
A must-listen for marketers!
Nice rapport between host and guests, the topics are relevant and not too in-the-weeds - subscribed and looking forward to more! 💫
Wonderfully Produced Insightful Content
If you’re a digital marketer looking for a podcast with key insights into the things you care about, then What Gets Measured is the podcast for you! The production quality is very professional and the interviews are interesting and insightful.
Lets Get Real
A great look at marketing thats based in reality, looking forward to more.