Cameron Clarke and Keith Cich: What goes into creating a repeatable consumer experience‪?‬ From Pot to Popular

Public perception of cannabis products has come a long way in the past few years. In the nascent years of the legal industry, many products were still sold in ziploc bags with inconsistent dosing and unpredictable effects. Cameron Clarke and Keith Cich recognized the urgency of this issue early on and decided to address this pervasive matter by founding Sunderstorm. In this episode, Cameron and Keith discuss how cannabis product consistency facilitates consumer trust and mainstream appeal, what legal companies can do to compete with the illicit market, and why the future of the industry depends on science-based approaches.