In this episode of the Ecwid Ecommerce Show, the podcast hosts Jesse and Rich look into Google’s Performance Max ad campaigns.
Tune in to learn more about this ad campaign type and find out how it can benefit your business.
What Is Google’s Performance Max?
Performance Max is an ad campaign type that allows you to create a single campaign to promote your products across all of Google’s advertising channels.
The primary difference between Performance Max and other ad campaigns is that Google automates the campaign targeting and delivery based on the information you provide.
Performance Max campaigns are good for all types of business owners. People who do their own Google advertising benefit greatly from this campaign, as do those who want to get ahead of the competition by trying the latest and greatest tools.
How to Make the Most of Performance Max?
Performance Max campaigns are similar to Smart Shopping campaigns in that they both require a product feed. So to use either, you will need to set up a product feed in a Google Merchant Center.
Another important thing for setting up a successful Performance Max campaign is content. With Performance Max, you’ll have to give it content to use in ads. Then, it will create custom ads across channels using your content.
So you need to provide Performance Max videos, descriptions, headlines, and any data you have to give the AI a well-rounded view of your business. With all that information, it can create more personalized and accurate ads about your products and company.
Most importantly, make videos! Performance Max relies heavily on videos.
Another way to take Performance Max campaigns to the next level is using customer lists or remarketing audiences.
That’s your short and sweet overview of Performance Max campaigns. If you’d like to set up a Performance Max campaign, these instructions might be helpful: https://support.google.com/google-ads/answer/10724896?hl=en
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