What Happens After You Purchase a Carbon Credit  — and Where Does the Money Go‪?‬ Demystifying the Voluntary Carbon Market With Cool Effect

So you’ve decided to make a real impact on the planet and its people by purchasing carbon credits... but now what? What happens next, and where does your money go? As part of our series, "Demystifying the Carbon Market," we'll answer those very questions by exploring where carbon credits come from, take a look at some different players they encounter during their lifecycle, and dig into how you can ensure the credits you purchase are real, verified, and effective.