An Agency Story

What Happens When You Make Purpose Your Business - Purpose Marketing

Company: Purpose Marketing
Owners: Anna Woodlock and Erika Palmer
Year Started: 2018
Employees: 11-25

Some agencies start with a business plan. Anna Woodlock and Erika Palmer started with a single word—purpose. In this episode, they share how that word shaped their agency’s values, client relationships, and team culture proving that mission-driven businesses can thrive without compromise.

Inside this episode:

  • How a single word became the foundation for a thriving agency
  • The value statement every new hire must sign (and why it matters)
  • Building company culture without sacrificing growth
  • Turning team alignment into client success
  • Why creating Purpose Camp might be their most important work yet