21 episodes

Podcast insights and what has my attention in life and podcasting. Your host John Biethan, Imagine Podcasting.
Produced by Heard Not Seen Media, Inc. dba Imagine Podcasting https://www.imaginepodcasting.com

What Has My Attention John Biethan

    • Philosophy
    • 5.0 • 4 Ratings

Podcast insights and what has my attention in life and podcasting. Your host John Biethan, Imagine Podcasting.
Produced by Heard Not Seen Media, Inc. dba Imagine Podcasting https://www.imaginepodcasting.com

    Ep. 21 Your Tone of Voice with Shannon Dalton Giordano, Serendipity Social Media, Inc.

    Ep. 21 Your Tone of Voice with Shannon Dalton Giordano, Serendipity Social Media, Inc.

    Today I have the pleasure of having Shannon Dalton Giordano from Serendipity Social Media, Inc. on the podcast. I met Shannon through Eileen Cox from True To Choice who I had met through Mary Cravets and her excellent Watch Us THRIVE online Zoom calls.
    “I'm a singer and love to sing just for fun, not professionally. So I think about Tone of Voice as how we show up. It's the words we use. It's the way we talk. It's the way we treat people. And I think that certainly from a brand perspective, often brands don't think about their tone of voice enough.
    I am talking about the written word. So it sounds funny since tone really makes it sound like it's going to be something audible, but yes, the words that you're using on social media, blog posts, advertising, and the ways that you talk to people.
    How do you want people to view you? Do you want them to see you as warm, inviting, and inclusive? Do you want to be fun? Do you want to be snarky? Do you want to be cutting edge? There are all sorts of ways you can impact your tone of voice so that people understand who you are and how you're trying to show up. It’s about storytelling.
    I start from, what's the thing that I'm trying to share. And then I try to think about what in my life is meaningful to me?
    And usually, it bubbles up to some story, whether it's about music or whether it's about a family member or training my dog or whatever it is. Do you use an anecdote to connect with people? I think it does two things. It really gets the point I'm trying to make across, but it also lets them have a little glimpse into my personality and who I am.
    Working with businesses, writing all of their social media posts, which I still do to some degree, but now, for the most part, I'm doing much more with strategy sessions, trying to help business owners and entrepreneurs figure out their strategy. I think a lot of people keep trying things on social media and not understanding why they don't work. I think it's much more effective to tell stories that are targeted to the pain points of the clients that you want to reach. So then they see themselves in your stories without you even having to say, buy this thing.
    Sometimes it can just be a really easy, a small switch. Everything you're posting is promotional. Maybe you think you're getting your message across, but it really doesn't make sense and people don't know what you do. So I've been spending a lot more time trying to get under the covers with business owners to figure out what they are doing now and how to put a strategy in place that works.
    It makes sense for them to read the analytics and insights and understand what's working, and what's not. I think sometimes we all just keep trying to do the same thing without desired results, the definition of insanity, doing the same thing over and over again and expecting a different outcome.” ~ Shannon Dalton Giordano
    Contact Shannon Website: Serendipity Social Media, Inc.
    Email: shannon@SerendipitySocialMedia.com 
    WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message visit WhatHasMyAttention.com.
    Visit Podchaser to see what I’m listening to and see our portfolio. 
    Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music.
    Dope Digging by Martijn de Boer (NiGiD)
    Licensed under a Creative Commons Attribution-Noncommercial (3.0) license

    Ep. 20 Women In Strong Leadership: Lisa Pachence

    Ep. 20 Women In Strong Leadership: Lisa Pachence

    You can view the video version of this episode on our YouTube channel for this episode titled “Women In Strong Leadership: Lisa Pachence.”
    Lisa Pachence is a Success, Life, and Leadership coach.
    She specializes in helping women transition from surviving and struggling through a nine-to-five job to thriving as a leader and business owner.
    As you will see in this conversation, Lisa balances warmth and rigor to help her clients achieve their personal and professional goals with speed and velocity.
    She received her training through Accomplishment Coaching, known as “the world’s finest training program”. 
    Lisa is a registered coach through the International Coach Federation, a Mentor Coach in Accomplishment Coaching, and the Continued Education Coordinator with ICF Philadelphia.
    In this continuing series “Women In Strong Leadership,” This is what has my attention.
    Mentions with links in this episode Book: Success In Any Season
    Accomplishment Coaching - life by design
    Contact Lisa CoachingWithLP.com
    Lisa on LinkedIn
    Coaches Creating CommUNITY on Facebook
    WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message visit WhatHasMyAttention.com.
    Visit Podchaser to see what I’m listening to and see our portfolio. 
    Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music.
    Dope Digging by Martijn de Boer (NiGiD)
    Licensed under a Creative Commons Attribution-Noncommercial (3.0) license

    Ep. 19 Integritas Leadership: Whole and Complete with Barry Berman

    Ep. 19 Integritas Leadership: Whole and Complete with Barry Berman

    Subtitled: An easier way to be an extraordinary you The information in this podcast is drawn from: Being a Leader and the Effective Exercise of Leadership: An Ontological / Phenomenological Model, is authored by Werner Erhard, Michael C. Jensen, Steve Zaffron, and Jeri Echeverria. ©2021 W. H. Erhard, M. Jensen, Landmark Worldwide LLC. All Rights Reserved.
    What is Leadership?  What is the nature of leadership on the court as distinct from observing leaders, studying leaders, their traits, and characteristics?
    “Leadership is not about a title or a designation. It’s about impact, influence, and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire teammates and customers.” ~ Robin S. Sharma
    The Four Pillers, Foundational Elements 1 - Being Real and Authentic
    Quote: “After years of studying leaders and their traits, I believe that leadership begins and ends with authenticity.” “Authentic leaders genuinely desire to serve others through their leadership.” ~ Bill George
    2 - Your willingness to be responsible for everything in your life. You give up the right to blame anyone else.
    3 - Being committed to something much bigger than what satisfies you, your concerns, and what you’re out for.
    4 - Integrity. The organization is whole and complete and honors what it’s presenting out to the public. Standing by what it offers its employees and vendors, and others who interact with the organization.
    References and Links Mentioned Relationship By Design, Lon and Sandy Golnick
    Be - Do - Have
    Leadership and the New Science: Discovering Order in a Chaotic World, Margaret J. Wheatley
    Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek
    The Infinite Game, Simon Sinek
    The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book), Don Miguel Ruiz 
    Contact Barry Website: IntegritasConsult.com
    Email: barry@integritasconsult.com
    WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message https://www.whathasmyattention.com. 
    Visit Podchaser to see what I’m listening to and see our portfolio https://www.podchaser.com/creators/john-biethan. 
    Music Credits Shine All Night https://motionarray.com/royalty-free-music/shine-all-night-831341 by AudioStock and Motion Array Royalty-Free Music.
    Dope Digging by Martijn de Boer (NiGiD) http://dig.ccmixter.org/files/NiGiD/60980. 
    Licensed under a Creative Commons Attribution-Noncommercial (3.0) license https://creativecommons.org/licenses/by-nc/3.0/. 

    Ep. 18 Kent Sanders: a Daily Writer and Podcaster

    Ep. 18 Kent Sanders: a Daily Writer and Podcaster

    The journey of a writer that took him to podcasting.
    Since I recently started writing I’ve noticed a few things that may be apparent to you, but they certainly weren’t to me. As I’ve said before in previous episodes, writing with intention is a new experience for me.
    In the middle of the audio edit of this episode, it dawned on me how clearly Kent is as a communicator. I’ve been experiencing a similar “clarity” in my thinking since starting to write with intention. So this insight was the gem I received from the interview with Kent. Also, it’s such a pleasure to be on a remote podcast interview with a fellow podcaster who’s using a good microphone and is wearing headphones (hint hint). Enjoy the gems in this episode!
    When Kent Sanders from the Daily Writer started podcasting, over time, he sort of had triplets.
    Kents’ first podcast he created was called “The Artists Suitcase.”
    Kents’ second podcast was called “Born to Create” which several months later he renamed “Smart Business Writing” because he was getting into ghostwriting and wanted to know and share how to use content and writing to build a business.
    In November of 2020, he decided to “twist it” just a little bit and called it “The Daily Writer.” He now has the “Daily Writer” community and he’s working on a book with the same name.
    As Kent says, “Sometimes it takes you a few tries before you land on a concept that really sticks with you and sticks with your audience.” I totally agree from my own experience with a podcast I created in 2014, which is now called Alternative Health Tools. Three names later, it stuck.
    Kent thinks there’s about 20 to 30% of his writing community are podcasting. Interesting.
    Kent ends this episode with this advice to writers, “Somebody’s got to write it. Why not you?”
    Links mentioned in this episode The Podcast Answer Man Podcast! https://www.cliffravenscraft.com/ by Cliff Ravenscraft.
    Smart Passive Income https://www.smartpassiveincome.com/ by Pat Flynn
    48 Days to the Work You Love https://www.48days.com/listen/ by Dan Miller
    Contact Kent Website: Daily Writer. Essential Habits for Creative Success https://dailywriterlife.com/
    Podcast: https://dailywriterlife.com/podcast/ 
    WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message https://www.whathasmyattention.com. 
    Visit Podchaser to see what I’m listening to and see our portfolio https://www.podchaser.com/creators/john-biethan. 
    Music Credits Shine All Night https://motionarray.com/royalty-free-music/shine-all-night-831341 by AudioStock and Motion Array Royalty-Free Music.
    Dope Digging by Martijn de Boer (NiGiD) http://dig.ccmixter.org/files/NiGiD/60980. 
    Licensed under a Creative Commons Attribution-Noncommercial (3.0) license https://creativecommons.org/licenses/by-nc/3.0/. 

    Ep. 17 Sandtray

    Ep. 17 Sandtray

    What Has My Attention podcast https://www.whathasmyattention.com/17 
    You're probably wondering what sandtray has to do with podcasting. Simply put, it’s had my attention for a very long time. And since this podcast is about what has my attention, well there you go.
    But it was being on Kim Shea’s Pivot and Thrive Podcast episode 16 titled “John Biethan and Stephanie Murphy: An Extraordinary Couple Builds Their Future Together” where in the conversation my partner Stephanie talked about Sandtray. Kim gave me permission to use a portion of her episode to drop in here so you could know what Sandtray is and how as an Art Therapist, Stephanie uses it in her practice. Thank you Kim I appreciate it!
    And a note: There is a difference between Sandplay and Sandtray.
    “In Sandplay, the therapist does not intervene with the client once the tray is created. Instead, the therapist keeps the focus on the unconscious of the client. By contrast, the humanistic sandtray therapist is actively involved in facilitating an experience of awareness and growth.” ~ Sandtray Therapy institute https://bit.ly/3wfim4C.
    So Sandtray is a tool that allows a therapist to help their client tell a story.
    So if you really think about it, the best podcasts you hear are telling stories. That’s why the length of a podcast doesn’t matter. It’s the content and the storytelling that matters.
    For what follows about Sandtray, I've kept Kim's introduction to Stephanie and myself and then ask Stephanie the question of what is Sandtray.
    Lastly, I want to again thank Kim Shea and of course Stephanie. And there are three others I want to thank.
    Dave Herndon who taught me the value of first writing an outline before telling your story. He can be heard on episode 6 titled “Dave Herndon: How to Tell Your Story.”
    Peggy Lebo, our True Voice Method voice coach at ImaginePodcasting.com who guided me through her method which, has given me more confidence and brought out a voice to better express myself.
    And writing my solo episodes would have not been possible without the coaching from Kent Sanders at DailyWriterLife.com. I discovered Kents Daily Writer Podcast months ago and jumped into his Daily Writer Coaching program.
    So what’s Sandtray got to do with podcasting? Storytelling.
    If you’re doing solo episodes and want to clarify your thoughts, visit Kent’s links and his podcast. We have an upcoming episode with Kent in the upcoming weeks.
    And I’ve scheduled some time with Barry Berman on the topic of Leadership. Barry’s business is Integritas Consulting https://www.integritasconsult.com/ and we’ll be talking about “integrity.” 
    Until next time, consider what has your attention and is valuable, and let go of the rest.
    Thanks for listening. You can always get a hold of me at What Has My Attention. You can even leave me a voice message there. There's a little blue button you can tap on to leave feedback or ask a question. If you want to find out more about why we're hired by people that keep putting off starting their podcast because it seems so complicated and expensive, and what they really want is to get their brand and message out there in a bigger way, head over to ImaginePodcasting.com and schedule a free call with me. I’m happy to help.
    Useful Links and Notes about Episode -Who started Sandplay? Dora Kalff
    -Sandplay Therapy https://bit.ly/3eVUCvP
    -What is the difference between sandtray and sandplay therapy?
    "In sandplay, the therapist does not intervene with the client once the tray is created. Instead, the therapist keeps the focus on the unconscious of the client. By contrast, the humanistic sandtray therapist is actively involved in facilitating an experience of awareness and growth." https://bit.ly/3wfim4C 
    -Kim Shea’s Pivot and Thrive podcast https://www.pivotandthrivepodcast.com/ 
    -John Biethan and Stephan

    Ep. 16 Social Distancing NOT

    Ep. 16 Social Distancing NOT

    What Has My Attention podcast https://www.whathasmyattention.com
    If this is your first time here, welcome. I’m John Biethan your host.
    This is being recorded on March 12, 2021, and I know things look very much like if we mind our P’s and Q’s we’ll be able to get back to some real unmasked socialization very soon.
    Probably the most valuable thing I’ve learned over the last many years of podcasting is that over time, podcasting builds long-lasting, trusted relationships that are absolutely worth their weight in gold personally and in business. And during the pandemic, there have been a lot of NEW podcasters who are on the path to discovering just that. 
    But here’s what's got my attention lately and with a very big concerning question.
    What are the physiological effects and impact of the isolation most of us have experienced in the last year?
    Here are some things I’ve discovered with everything I’m quoting on here found in the links provided in the episode program notes.
    Where did “Social Distancing” Come From? The Guardian May 28, 2020, by Steven Poole
    'Social distancing': how a 1950s phrase came to dominate 2020
    If “social distancing” sounds to you more like snubbing or ghosting a friend, you are right. It was a 1957 collection of work by sociologist Karl Mannheim that first described it as a way to enforce power hierarchies. “The inhibition of free expression can also serve as a means of social distancing,” he wrote. “Thus, the higher ranks can constrain themselves to preserve a certain kind of deportment or dignity.” In doing so, they distance themselves socially from the plebs.
    From “Social” to “Physical” Futurism.com, The Byte March 20th, 2020 by Victor Tangermann
    The WHO wants you to ditch the phrase “social distancing”
    The World Health Organization is officially advocating against the phrase “social distancing” and is from here on // recommending the phrase “physical distancing” instead, according to Reuters.
    The idea is to clarify that an order to stay at home during the current coronavirus outbreak isn’t about breaking contact with your friends and family - but rather keeping a physical distance to make sure the disease doesn’t spread.
    Psychological Effects of “Social Distancing” PMC // US National Library of Medicine, National Institutes of Health August 16, 2020, by Kevin Sikali
    The dangers of social distancing: How COVID‐19 can reshape our social experience
    To society, social distancing presents the dangers of increasing social rejection, growing impersonality and individualism, and the loss of a sense of community. It negatively affects learning and growth, and it prevents people from effectively socializing, which is a fundamental human need.
    Austen Riggs Center / August 10, 2020 / By Katie Lewis, PhD
    Staying Away: The Psychological Impact of Social Distancing
    Right now, the physical health and well-being of the country depend on our adherence to the recent and ongoing implementation of social distancing (SD) in communities across the globe // to reduce the spread of the novel coronavirus (COVID-19). However, the current scale of SD is unprecedented and may lead to significant and lasting negative psychological effects. According to the Substance Abuse and Mental Health Services Administration (SAMHSA) and a recent review of studies about quarantine during infectious disease outbreaks[1], SD can lead to a higher prevalence of: Anxiety, Depression, Anger, Loneliness, Feelings of frustration, and Boredom.
    Sound familiar? I’ve experienced at least 4 of those conditions now and in this last year.
    Last March 2020 when all this started social distancing, I realized this: connection and relationship are the vaccines against isolation. 
    So here’s what I’m doing. When I have someone that comes to mind and I’m curious about how

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Ken Hannaman ,

This show has my attention

Im loving the way this show brings me to ponder on the topics being discussed. Like the host, I too am curious about life and the goings on in the world.

Be it current or random events and topics, you’ll enjoy the natural flow and easy going
demeanor the host brings to each episode.

I can already tell after listening to around 10
episodes, this will be a show that brings more learning to my life. As a life long learner, I’m naturally inquisitive and would recommend this show for others looking for another aspect of unique perspective and learning.

chipcunningham ,

Dave Herndon was amazing

What a fascination episode with Dave Herndon! The stories were so compelling I’ve listened to it twice. I’m glad Mr. Herndon had your attention!

Sands68 ,

Dave Herndon

Loved this - Dave is amazingly talented he created our first online magazine “Uncharted” which was astounding.