What High Price Point Brands Get Right About Growth (Most Brands Don’t)

Most brands are chasing growth the wrong way.

They’re optimizing for quick wins, cheap clicks, and short-term conversions.

But when you’re selling a high price point product, that doesn’t work.

In this episode, Chelsea Schulz (Former Head of Digital Marketing at Lancer Skincare) breaks down growth strategies that actually work for premium brands.

We get into why high-ticket products require longer buying journeys, how to build trust across weeks or even months, and why retention, SMS, and real customer conversations matter more than ever.

We also cover:

• Why brands are overspending on Meta

• The shift away from influencer marketing

• How to think about retention vs acquisition

• Where AI is a “hell yes” vs a hard no

No matter what price point you’re selling at, Chelsea shares practical takeaways every marketer can use.