8 episodes

What If So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join hosts Jim Hertzfeld and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?”

What If? So What‪?‬ Perficient, Inc.

    • Business
    • 5.0 • 14 Ratings

What If So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join hosts Jim Hertzfeld and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?”

    What if Data Has Become the Customer Experience? An Interview with Arvind Murali

    What if Data Has Become the Customer Experience? An Interview with Arvind Murali

    Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast “Intelligent Data.” Jim and Arvind talk about digital and data and how they are shaping the customer experience today.
    Listen to the Intelligent Data podcast.
    Connect with host Arvind Murali, Data Chief Strategist for Perficient.
    Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

    • 42 min
    How Do We Keep the Robots Happy? An Interview on AI and CX with Christine Livingston

    How Do We Keep the Robots Happy? An Interview on AI and CX with Christine Livingston

    Jim interviews Perficient’s Chief Strategist for Artificial Intelligence, Christine Livingston, about the state of artificial intelligence today and how organizations are using it to shape customer experiences.
    Resources mentioned in this episode:

    Movies & TV Shows: 2001 Space Odyssey, iRobot, Ex Machina, Star Wars, I. Artificial Intelligence, The Mandalorian, Raised by Wolves
    Insurance provider Lemonade

    Connect with Christine Livingston, Chief Strategist for Artificial Intelligence for Perficient.  
    Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

    • 32 min
    What if You Could Deliver Anything as Soon as It Was Valuable? An Interview with Jeff Small

    What if You Could Deliver Anything as Soon as It Was Valuable? An Interview with Jeff Small

    Kim interviews Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy.
    Connect with guest Jeff Small, Director of Mobile Product Strategy for Perficient.
    Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

    • 40 min
    What if Every Brand Went Direct to Consumer? An Interview with Jon Bostock

    What if Every Brand Went Direct to Consumer? An Interview with Jon Bostock

    In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? We interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman's and learn how brands that innovate will win in a rapidly changing digital-first economy.
    Connect with Jon Bostock and get his #1 bestselling book, The Elephant’s Dilemma on Amazon.
    Visit Truman’s and learn why they are the coolest cleaning company on the internet.  
    Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

    • 34 min
    What if You Could Do 5 Years of Digital Marketing in 6 Months? An Interview with Eric Enge

    What if You Could Do 5 Years of Digital Marketing in 6 Months? An Interview with Eric Enge

    The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim interviews Eric Enge, Principal at Perficient, to learn what has changed and what will always remain the same, and how to be better prepared when the market shifts overnight.  
    Connect with Eric Enge, Principal at Perficient on Twitter or LinkedIn
    Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

    • 30 min
    What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard

    What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard

    No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the design. Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks "What would happen if we convinced the CEO to embrace design?"
    Resources mentioned in the episode:

    Industrial Designer Raymond Lowey
    The Culture Code by Daniel Coyle
    Sprint by Jake Knapp
    WeatherTech

    Connect with Chris Bernard
    Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

    • 39 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

player looks ,

A must listen for digital learners and leaders!

From breaking down complex trends and interweaving the digital world to pop culture trends, “What If, So What?” Is a great listen for business leaders grappling with digital change. Taking the discussion from the great ramifications of transformation to the microsteps that are applicable to many businesses I’ve found this to be a great reference and guide.

alexdesigns ,

Very Informative and Easy To Listen To

This podcast has a lot of great information on the current state of digital marketing. The hosts are very easy to listen to and the information shared can be very useful to help your business and marketing performance.

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