41 episodes

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

What If? So What‪?‬ Perficient, Inc.

    • Technology
    • 5.0 • 25 Ratings

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

    What if Web Search Results Came From Soul Searching Results? An Interview With Justin Racine

    What if Web Search Results Came From Soul Searching Results? An Interview With Justin Racine

    In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the technology you already have to make customers feel more connected to your brand.
    Connect with Justin Racine.
    Connect with our hosts, Perficient’s Jim Hertzfeld, principal and chief Strategist, and Kim Williams-Czopek, GM of global commerce.

    • 22 min
    What If College Was Just a Pit Stop? An Interview With Luca Ranzani

    What If College Was Just a Pit Stop? An Interview With Luca Ranzani

    In this episode, Jim talks with Luca Ranzani, team captain of MRacing at the University of Michigan, about taking what he has learned in the classroom and building upon it in the real world. Listen to this week’s episode to learn more about how Luca applies his education and real-life experience to build racecars and lead his team, as well as our Electrifying the Future of Automotive Program.
    Connect with Luca Ranzani.
     
    Connect with our Perficient hosts Jim Hertzfeld, principal, and chief strategist at Perficient.
     
    Learn more about our Electrifying the Future of Automotive.
     

    • 19 min
    What If the Patient Experience Started Way Before Your Doctor's Visit? An interview with Tara Becker.

    What If the Patient Experience Started Way Before Your Doctor's Visit? An interview with Tara Becker.

    In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this week’s episode to learn how to mix people, processes, and technology to support healthcare employees and consumers.

    Connect with Tara Becker
    Connect with our Perficient hosts Jim Hertzfeld, principal and chief strategist, and Kim Williams-Czopek, GM of global commerce. 

    • 15 min
    What If Design is the Difference Between a Product Life and Death? An Interview with Keith Wolf.

    What If Design is the Difference Between a Product Life and Death? An Interview with Keith Wolf.

    In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achieving specific digital strategy goals. How should a company bring fresh design into its organization? Can strategic design determine if a product succeeds or fails? Tune in to learn more about how to be intentional about aligning design with the rest of your organization’s digital strategy.
     
    Connect with Keith Wolf, director of digital strategy.
    Connect with our hosts Jim Hertzfeld, principal and chief strategist, and Erica Lee, director of digital strategy consulting.

    • 21 min
    What If Jim and Kim Answered Your Burning Questions?

    What If Jim and Kim Answered Your Burning Questions?

    In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week’s episode to find out the answers to your burning questions!
     
    Connect with our hosts Jim Hertzfeld, principal and chief strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM of global commerce. 
     

    • 18 min
    What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins

    What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins

    In this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyalty. Are there new ways to celebrate your customers that you haven’t thought of before? Tune into this week’s episode to learn more about aligning your company’s business with customer values.
    Connect with Justin Huckins


    Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM of global commerce. 
     

    • 18 min

Customer Reviews

5.0 out of 5
25 Ratings

25 Ratings

Dan1777999877 ,

Can’t miss an episode!

What If? So What? has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

Dog House Ranch ,

So smart, so insightful, a complete pleasure

I just found this podcast. I listened to the conversation with Matt Nolan about AI and personalization. This conversation was worth my time but then Jim and Kim dug into what Matt had to say. BAM! another level. Great guests and an interesting format. Highly recommended.

player looks ,

A must listen for digital learners and leaders!

From breaking down complex trends and interweaving the digital world to pop culture trends, “What If, So What?” Is a great listen for business leaders grappling with digital change. Taking the discussion from the great ramifications of transformation to the microsteps that are applicable to many businesses I’ve found this to be a great reference and guide.

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