11 min

What Is a Strategic CRM Implementation‪?‬ Modern Commerce Talks

    • Marketing

Customer data is important in CRM projects, but it is equally important that the organization that will handle it can use it in the right way. Implementing a modern CRM can be a game-changing addition to a retailer's tech stack. With a good implementation strategy you can translate your business needs into system logic, and feed the system with the right data to make a difference for your customers. In this talk you will learn how.

Customer data is important in CRM projects, but it is equally important that the organization that will handle it can use it in the right way. Implementing a modern CRM can be a game-changing addition to a retailer's tech stack. With a good implementation strategy you can translate your business needs into system logic, and feed the system with the right data to make a difference for your customers. In this talk you will learn how.

11 min