What is brand messaging & why do you need it before copywriting‪?‬ Brand Book Podcast

Brand messaging is a big next step to take in your business, whether you’re a newer business owner looking to establish a voice as you’re using it for the very first time, or an established business owner revamping their brand. Great brands tell great stories … so why shouldn’t yours have an amazing vision, mission, and voice behind it, too?

But the question I hear a lot is this: Why do I need brand messaging? Can't we just skip to copywriting?

This episode answers that question!