What Is Commercial Funny‪?‬ The Creative Jungle

Is there such a thing as trying too hard to be funny in a 30-second commercial spot? We think so. Arty, Justin, and Director Jordan Brady describe what "funny" really means for commercial directing whether it's designed for broadcast or social media. How do directors get the best out of their comedic talent through scripted and improv takes? Is LiMu Emu funny? Plus Jordan reveals his tip for filmmaking gold you can find at your local 7-11 and just how interested our families are in our production work.