What is conversational marketing?

Hello, my name is Madhura Chaudhuri, I am a digital marketing consultant and an educator living in Bangalore.

I've held a variety of jobs that simultaneously qualify me to do nothing and everything. I've worked across industries like Healthcare, Hospitality, Telecom, Electronics Manufacturing, Government campaigns, and Startups. I've managed and marketed websites with over 1 Mn users per day,  and I've helped clients systematize their sales and marketing via digital mediums.

Outside of this, I am also a Co-founder of an Online community marketplace called TinkerSale. We are building a platform to empower home-based sellers or entrepreneurs to sell their products online. In today's competitive world, I believe being present on as many platforms as possible will help you grow your business.

No matter what, I keep my passion for mentoring individuals like you and also to become an entrepreneur, alive. 

That's a little bit about me.

What is conversational marketing?

Conversational Marketing is a method of engaging with website visitors and converting leads via dialogue-driven activities. 

It aims to create relationships with the consumer by building trust through conversations and by making the buying experience as smooth and easy as possible.

This can be done by using tools that integrate options like messaging apps such as WhatsApp, Facebook Messenger, etc. into one platform.

This approach doesn’t mean stopping your PPC and converting everything – this is just a new tool available to marketers and a slightly different way of thinking about the objectives. 

Essentially, it is all about connecting your marketing activities directly with the sales team, ideally through one platform, so the user has a smooth journey down the funnel.