What is Engagement Banking?

Banking Reinvented

In this episode, Tim Rutten and Jouk Pleiter, CEO and Founder at Backbase, discuss how banks can expedite customer centricity. They describe and tackle the challenges banks face with legacy systems, and talk about the necessity for progressive modernization to remain competitive.

Tune in to explore how financial institutions can re-architect banking around the customer. And discover the actionable steps to make this transformation a reality.

(00:00) - Welcome to the ‘Banking Reinvented’ podcast 

(02:48) - Defining engagement banking(06:24) - Challenges for traditional banks

(08:48) - The paradigm shift in banking

(12:31) - Evolution of Backbase

(16:10) - Engagement Banking vs. digital banking

(20:39) - Key takeaways

(22:02) - Importance of the Engagement Banking model

(23:27) - Episode wrap-up

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