What is Rebadging and How it Works

Kison sits down with Sachin Kumar, Senior Director - M&A and Regional Lead for HR North America at Conduent, to discuss the topic of the not so famous process of Rebadging. Together they break down the process step by step and explain the use case.

Some tips: Don’t forget to get the HR team involved quickly.  Without having an HR plan, focused job descriptions, and performance standards, rebadging can quickly turn into a big headache. Also, problems arise if Corp Dev was not informed because the business team doesn’t know how to manage an asset deal. So try your best to keep Corp Dev in the loop especially when the deal is scaling.