#52: What is the role of marketing in a circular economy? with Alena Kuzniatsova Getting In the Loop: Circular Economy | Sustainability | Closing the Loop

How can marketing be used to help create a more circular economy? Alena from Orange Bird is here to share with us the ins and outs of marketing and that it is not inherently about getting people to buy more. Tune in to hear why you might want to start collaborating with your marketing department when it comes to innovating new circular business models. Resources and links discussed in this episode can be found at gettinginthelooppodcast.com