What is strategy?

Defining and executing strategy is one of the most important tasks of a leader. In this episode, Matthias Catón explains what strategy is, what it isn’t, and how it differs from other concepts such as operational excellence.

He discusses two principles you can apply when developing your strategy: the Blue Ocean Strategy and mission-driven strategies. Furthermore, he explains how you can analyze your company’s situation or develop a new strategy using a simple SWOT analysis or the more sophisticated business model canvas.

Resources

• Blue Ocean Strategy
• Thomas W. Malnight, Ivy Buche and Charles Dhanaraj 2019: Put Purpose at the Core of Your Strategy (Harvard Business Review)
• Alexander Osterwalder and Yves Pigneur (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
• SWOT analysis