A new world of media, technology, and entertainment is emerging right before our eyes. It’s an economy of attention, engagement, and experience, driven by social networks, smartphones, the convergence of online and offline channels, radical transparency of brands, media, and entertainment content, and the movement of consumers away from passive consumption to active participation.
The age of passive consumers, walled gardens, and linear content is giving way to an era where consumers share real-time experiences across multiple devices, demanding thoughtful content and co-created brand experiences.
This intersection of media, technology, and entertainment has reached a watershed moment that will add $400 billion to the global economy in the next four years. It is also causing seismic shifts in what consumers expect from digital products, services, and experiences.
In this episode, Michael Wolf, former President and COO of MTV, and Co-Founder and CEO of Activate Consulting, shares his extensive research into this topic, especially in the new report called, Technology & Media Outlook 2022.
Topics discussed in this episode include:
-- About the technology and media convergence
-- Technology and media convergence
-- Consumers are “slaves to the algorithm”
-- What are influencers and super-users important?
-- Why is business software so boring?
-- What is the metaverse?
Check out the CXOTalk website: https://www.cxotalk.com/episode/what-experience-economy-2022