The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable.
But what about B2B? We’re constantly told that B2B marketing is very different from B2C - and that building a community in the world of B2B is a lot tougher.
But is that really the case? And what is the role of community in B2B marketing today?
Joining me to discuss that in episode 269 of Digital Marketing Radio is a man who’s been wholly focused on the world of B2B marketing for the past 17 years. He’s the Editor-in-chief of B2B Marketing - welcome to DMR, Joel Harrison.