As we all know, the entire Travel and Tourism industry is among those harmed the most by the COVID-19 pandemic. In previous episodes, we have highlighted voices of amazing travel professionals who in spite of COVID-19 have continued to move forward and achieve results for their travel business that they may not have had time, insight or the determination to chase before.
There's so much that we can do with the gift of time that we have right now. And I know our guest for today will agree to this as well.
In today's episode, we have a very special guest. Lisa Pagotto - the founder and director of Crooked Compass.
Lisa has a fascinating journey creating one of Australia's leading niche travel brands, Crooked Compass.
Lisa sold her home to fund her business and what unravelled on her journey will have you spell bound, on the edge of your seat and on the brink of tears.
With over 21 years of travel experience, she's excelled in all facets of the industry. Lisa's efforts in the experiential travel space have directly influenced the development of the experiential travel movement. Her commitment, curiosity and daring sets new standards for the industry. With incredible stories overcoming adversity and challenges you never dreamed possible, Lisa has battled it all. With a passion for fading cultures, education through travel and a new skillset of becoming a pilot at a time when tourism was at a standstill, she’s poised, whip-smart and straight shooting and will leave you feeling inspired and fired up to chase what you really want.
Lisa may be someone from the 'other side' of travel as a wholesaler and supplier but she has the same determination, guts, knowledge, and expertise as you do. AND is willing to do what it takes to get through this time.
2020 was set to be the biggest sales year for Crooked Compass, Lisa’s biggest year yet. Everything in her business was going on an upward trajectory then COVID-19 hit. However, she did not let the sadness and depression get the best out of her and her business.
She took action. Which is exactly what we encourage you to do as well.
She chose to accept the situation calmly and work on the things that she can do right now. She chose to move forward and made use of the precious time to look at her cash flow, work on her systems and content plan, continue to build the relationship with her clients, and also reassess who she loves to work with.
Yes, we are not in an ideal situation. No one is right now. However, we are in the best position to prepare our travel business when things reopen once again. We will travel again and we want to ensure that your clients are going to book with you again.
I want you to be ready when that time comes. Now is the time to get stuck into those projects you never thought possible. Work on the back end of your travel business to help you in the front end as the bookings come in.
If you are not sure which direction to take, reach out. Send us an email at email@example.com or a direct message on Instagram @travelagentachievers