What key term or concept in pricing do most SaaS founders misunderstand?

Bill Wilson, founder and CEO of Pace Pricing, shares his insights on the often-overlooked concept of expansion in SaaS pricing. He highlights the importance of focusing on existing customers, explaining how expansion is a reflection of the value provided, and why achieving high net revenue retention can lead to faster growth. Exploring the dynamics between acquisition and retention, Bill emphasizes the need for experimentation and data analysis to better understand customer behavior and refine pricing strategies. This conversation provides actionable insights for those looking to balance growth with customer satisfaction and long-term success.

Connect with:

• Bill Wilson: Website // LinkedIn
• Randy Wootton: Website // LinkedIn

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