6 min

What should you change first? Audience or Ad to lower lead costs‪?‬ Online Confidential with Jody Milward

    • Marketing

Nothing sends Ads Managers hurtling into a pit of despair faster than seeing CPMs and lead costs closer to boiling point.
 
If you’re ever stuck wondering what to change first to reduce those high lead costs…
Do you change the ad copy first?...
Or should you change the creative?...
Or do you need to test a different audience?...
Especially if you’ve got a small budget like $20 a day to work with…
 
On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I share what to focus on first to optimize ads and feel confident you’re following the right steps to reduce the cost per lead.

Nothing sends Ads Managers hurtling into a pit of despair faster than seeing CPMs and lead costs closer to boiling point.
 
If you’re ever stuck wondering what to change first to reduce those high lead costs…
Do you change the ad copy first?...
Or should you change the creative?...
Or do you need to test a different audience?...
Especially if you’ve got a small budget like $20 a day to work with…
 
On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I share what to focus on first to optimize ads and feel confident you’re following the right steps to reduce the cost per lead.

6 min