One of the most common questions I hear from trainers is:
“What should I charge?”
The truth is, there’s no one-size-fits-all answer.
Your pricing should be based on your financial goals, your business expenses, your schedule, and the lifestyle you want your business to support.
In this episode, I walk you through how to calculate your minimum hourly rate—the lowest amount you need to charge in order to build a profitable and sustainable personal training business.
We’ll cover:
Why pricing based on what “sounds fair” is a mistake
Two ways to determine your minimum hourly rate
How to work backward from your desired take-home income
Why your market matters—but doesn’t dictate everything
What to do if your number feels too high
If you’ve ever wondered whether you’re charging enough, this episode will help you price with clarity and confidence.
🎁 Want help organizing your business and pricing your services?
Check out my Business Coaching - https://thesolotrainer.com/coaching/
Grab the FREE Solo Trainer Guidebook + Checklist - https://thesolotrainer.com/guidebook/
Information
- Show
- PublishedMay 27, 2026 at 11:49 AM UTC
- Length13 min
- Season1
- Episode19
- RatingClean
