What should you do first when Amazon PPC sales drop?

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Why Down Months Happen

• 1:57 -  Seller Panic Button: To Push or Not to Push

• 5:03 - Utilizing Category Insights

• 14:00 - Exploring Product Opportunity Explorer

• 26:10 - Analyzing Brand Metrics for Performance Evaluation

• 34:21 - Strategic Responses to Market Changes

• 39:13 - Wrap-Up

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• How To Achieve Low ACOS With Negative Keywords? 

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• How Can Product Images On Amazon Boost Conversion Rates?

• What Makes An Amazon PPC Manager Successful?

• How To Forecast Your Amazon PPC Approach (Classic)

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist 

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno