What The Row Understands That Meghan Markle’s Brand Doesn’t

In the second half of Amy Odell’s conversation with brand strategist Ana Andjelic, they look at why some celebrity-backed brands struggle to find focus while others quietly build lasting power — from Meghan Markle’s As Ever (00:08) to The Row’s disciplined luxury strategy (6:00). Also: Chiara Ferragni’s post-scandal brand trajectory and what it reveals about the limits of influencer-driven businesses (12:52). Upgrade your subscription to paid through Apple Podcasts or Spotify, or sign up at ⁠https://www.backrow.net/⁠ for access to all podcasts episodes and Back Row articles.