What The Teck‪?‬ Rolando Rosas

CJ Rosenbaum is an Attorney and Partner at Rosenbaum & Segall, PC, which helps Amazon sellers protect their accounts from suspensions and trademark, patent, and copyright infringements. With over 25 years of experience representing entrepreneurs, he has written six books on Amazon product sales and account suspensions and has participated in dozens of global Amazon speaking events. Before venturing into the Amazon space, CJ was a trial lawyer. He has been quoted about Amazon suspensions and appeals in publications and media outlets, including Forbes, CNBC, FOX Business, The Wall Street Journal, Bloomberg, Huffington Post, International Business Times, Daily Journal, and The Seattle Times.
In this episode… Losing money to an unauthorized Amazon seller can be infuriating, and going head-to-head with them in court may seem enticing. While brands that take this route may win in the end, it’s an arduous process that’s rarely profitable. How can you protect your brand against third-party sellers and adapt to the changing landscape?
Having spent his career in the trenches of the Amazon legal space, CJ Rosenbaum recognizes the risks and hidden stipulations behind legal proceedings. Before filing a lawsuit, he says to conduct asset searches to ensure you can receive payment upon winning the case. After evaluating the assets, you may find that the third-party seller lacks the funds to compensate you appropriately. In this case, rather than fighting it out in court, include your exclusive distribution rights in your warranty, denying third-party sellers delivery rights. This gives you the legal right to remove these sellers from your listing.
In the latest episode of What The Teck?, Rolando Rosas interviews CJ Rosenbaum, an Attorney and Partner at Rosenbaum & Segall, PC, about Amazon legal regulations. CJ explains Amazon’s algorithm changes, the ramifications of the FTC lawsuit against Amazon, and the challenges of becoming profitable on Amazon.

Adriana Rangel is an Amazon Seller and the host of the Serious Sellers Podcast at Helium 10, which empowers entrepreneurs to start and scale businesses on Amazon. She became the first Latina to represent Helium 10 as a brand evangelist. As an Amazon seller and marketer, Adriana leverages branding and technology to grow her brand internationally across Amazon, Walmart, and her e-commerce site. She has spoken at multiple e-commerce events and offers coaching and consulting services to professionals interested in launching an Amazon brand.
In this episode… Amazon is gaining rapid popularity in Mexico, overtaking the country’s main media channels. Additionally, the NAFTA Treaty has reduced the barrier to entry for brands in the US. How can sellers break into this emerging market?
Mexico is a less competitive and more cost-effective market, making it attractive to companies in North America and beyond. With deep involvement in Mexican market trends, Adriana Rangel says you can create global product listings on Amazon. Yet to scale a brand in this market, you must develop inventory warehouses and fulfillment centers in Mexico. Adriana also notes that consumer cultures vary between countries. For instance, purchasing habits differ between Spanish speakers in the US and native Spanish speakers in Mexico, so your branding, messaging, and marketing must target each market appropriately. When starting out, Adriana recommends leveraging a Mexican agency to help you navigate the regulations.
In this episode of What The Teck?, Rolando Rosas speaks with Adriana Rangel, an Amazon Seller and podcast host at Helium 10, who shares insights into the Amazon market in Mexico. Adriana explains how selling in this market differs from selling in the US, the cultural significance of Mexico’s nearshoring boom, and how to break into the market without paying additional taxes.

Jason Friedman is the Founder and CEO of CXFormula, which specializes in helping fast-growing entrepreneurial companies gain a competitive edge by enhancing customer experiences. Recognized as Ernst and Young's New Jersey Entrepreneur of the Year in Business Services, his portfolio includes work with prestigious brands like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, and Disney. Before diving into the world of customer experience, Jason built various business ventures, including shoveling snow and building elevated beds for fellow college students, which he grew into a million-dollar business.
In this episode… The entertainment industry has gained a reputation for crafting memorable encounters through shared experiences. From tailgating at concerts to capturing moments in photos and videos, everyone’s journey is unique. What can brands learn about the customer experience from the entertainment industry?
Having worked alongside Fortune 500 brands, celebrities, and artists, customer experience entrepreneur Jason Friedman maintains that it’s not about creating an interesting product or service. Instead, you must demonstrate interest in your customers’ wants and needs to personalize their experiences. When positioning your product or service in front of your target customers, guide their journeys by focusing on the desired end results and the feelings associated with those objectives. Jason equates customer personas with fictional characters, stating that you must learn about your customers the way actors study their characters. 
In the latest episode of What The Teck? Rolando Rosas invites Jason Friedman, the Founder and CEO of CXFormula, to speak about creating next-level customer experiences. Jason shares how to convey a compelling brand story, why the customer experience is a collaborative process, and how to generate customer loyalty.

Jason Mandel is the Founder and CEO of Mandel Family Office, a firm dedicated to providing comprehensive financial services to high-net-worth individuals and families. As a Wall Street insider and private financial advisor, he has held senior positions at the LeFrak Organization, D.E. Shaw, and Cantor Fitzgerald. Jason has over 25 years of entrepreneurial experience in financial services and risk management. Additionally, he is the President of Caretrust Financial and the author of DEMAND TRANSPARENCY: Stop Wall Street Greed and Rising Taxes From Destroying Your Wealth.
In this episode… Traditional investment vehicles are primarily controlled by Wall Street and overseen by corporate entities that levy a charge to administer your equity and bond portfolios. These corporate entities derive profits from your investments even in a bear market, and they advocate a wait-and-watch approach while you continue to experience losses. How can you build and maintain wealth without relying on Wall Street?
Former Wall Street executive Jason Mandel realized there had to be a way to invest without losing considerable amounts of money in the process. After leaving the Wall Street scene, he discovered absolute return investments. This alternative investment stream involves purchasing untaxed products like life insurance, allowing you to invest and borrow funds with limited loss and risk. These assets generate a higher return and are protected against creditors. By investing in life insurance rather than a traditional 401k, you can receive tax-free income in retirement and leave a monetary legacy for your family.
In today’s episode of What The Teck?, Jason Mandel, the Founder and CEO of Mandel Family Office, joins Rolando Rosas and Dave Kelly to share Wall Street insights and how to invest without risk. Jason reveals the investor secrets Wall Street won’t tell you, the importance of transparency and honesty on Wall Street, and why he left Wall Street after becoming diabetic. 

Dr. Randy Ross is the Founder and CEO of Remarkable!, a consulting and advisory firm specializing in team development and organizational health. He is also a speaker, consultant, coach, and the best-selling author of Remarkable!, a leadership parable guiding organizations toward a compelling and collaborative culture. As a former Chief People and Culture Officer, Randy has worked with renowned brands like Chick-fil-A and Keller Williams to inspire and enable people to find passion and purpose in their work, work together, and maximize their impact and influence.
In this episode… With the US social and economic environment in disarray, companies are either laying off or losing their employees. Yet amid the turmoil, nationally celebrated brands like Chick-fil-A and Southwest continue to deliver first-class customer service while retaining their top talent. The solution is company culture. What are the nuances of a robust culture, and how can you apply them to your business?
Having studied applied axiology — the philosophy of value creation — culture driver Dr. Randy Ross maintains that people don’t quit jobs, they quit managers. He defines culture as an expression of values, beliefs, and behaviors each individual must embody to drive transformational change within an organization. Businesses exist to solve problems and improve the human condition, and exceptionally skilled people drive success, so rather than cutting back your talent base, eliminate the processes that hinder your team’s growth. However, sometimes employee layoffs are unavoidable, so Randy advises educating them about the circumstances and providing them with resources to make a smooth transition. When you cultivate employee trust and align your goals, values, and incentives, your team will provide unparalleled customer service in return.
Welcome back to another episode of What The Teck? as Rolando Rosas and Dave Kelly host Dr. Randy Ross, the Founder and CEO of Remarkable!, who talks about building an intentional company culture. Randy shares examples of well-known brands with exceptional employee experiences, his predictions for the future of work culture, and how to navigate competing values.

Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations, including healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society.
In this episode… Companies are inundated with data, and the rapid adoption of AI has allowed them to extract insights. However, as businesses struggle to trace the origin of their data, attribution remains a challenge. Additionally, AI is still in its infancy and requires human input to be utilized effectively. How can you optimize AI to unravel your data for informed decision-making?
As an expert in decoding data, Luke Komiskey imparts the value of AI in writing code and analyzing data sets to identify insights and trends and make the appropriate recommendations. Yet before AI can perform these analytics, you must gather end-to-end data by tracking the customer journey to connect individual touch points. Making impactful decisions to drive business growth requires integrating sound AI and data strategies. Luke recommends transitioning from performing analytics through spreadsheets and other manual work to leveraging AI reporting platforms that allow you to ask insightful, data-driven questions.
In today’s What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Luke Komiskey, the Founder and CEO of DataDrive, to talk about decoding data using AI. Luke shares how Amazon’s use of AI impacts vendors, the meaning of machine learning, and the risks of not investing in AI.