34 min

What to Watch Out for with New Associates Beauty and the Biz

    • Marketing

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and what to watch out for with new associates. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “What to Watch Out for with New Associates - with Michael Persky, MD”.
When do you add an associate to your practice?
Typically, it’s when you have enough demand that you can’t keep up so you bring someone on board who can pick up the slack.
Other times, it’s when you want to offer new procedures or you want to delegate certain procedures you don’t care to do anymore.
And then other times, it’s when you are thinking about setting yourself up to have someone one else take over your practice so you can slow down or retire altogether.

In this week’s Beauty and the Biz Podcast, I talked about the options above with Michael Persky, MD, a cosmetic facial plastic surgeon in private practice in Encino, CA since 1985.
Dr. Persky has experienced being the “new guy on the block” and joining a practice, then going out on his own, then adding an associate, then losing that associate and finding another one and then losing that one and now in search of another!
It’s never too early or too late to figure this out for yourself so listen in to Dr. Persky’s pearls of wisdom.
Visit Dr. Persky's website at: https://www.drpersky.com/
 
Enjoy!
 

📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
Transcript:
What to Watch Out for with New Associates. With Michael Persky, MD
Catherine Maley, MBA: Hello, welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and what to watch out for with new associates and if you should work until you drop. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. And today I have a very special guest that I have known for a very long time, and we’ll be discussing whether it’s wise to work until you drop.
And it's Dr. Michael Persky. Now he's a cosmetic facial plastic surgeon in private practice in Encino, California, which is Southern California and has been since 1985. Now he specializes in rhinoplasty, blepharoplasty, facelift, laser skin resurfacing, as well as a variety of non-surgical solutions.
Now, Dr. Persky is a frequently invited speaker, both nationally and internationally at facial plastic surgery and multi-specialty cosmetic surgery conferences, and he's a medical consultant on numerous national and local TV news segments, as well as a featured medical expert in LA daily news. LA times and LA magazine, Dr. Persky welcome to Beauty and the Biz. It is a pleasure to have you.
Michael Persky, MD: Thank you, Catherine. It's a pleasure to be here and it's always an honor to be connected with anything that you're involved in. So, thank you for inviting me. It's, I'm honored and privileged to be here and I hope we'll have a great session.
Catherine Maley, MBA: Oh, I know we will. So just to let the audience know, I have known you, you were also one of the very first surgeons I ever met at a conference and it was the Newport Beach Facial Medical Conferences. Those were just the greatest conferences. I just love the

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and what to watch out for with new associates. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “What to Watch Out for with New Associates - with Michael Persky, MD”.
When do you add an associate to your practice?
Typically, it’s when you have enough demand that you can’t keep up so you bring someone on board who can pick up the slack.
Other times, it’s when you want to offer new procedures or you want to delegate certain procedures you don’t care to do anymore.
And then other times, it’s when you are thinking about setting yourself up to have someone one else take over your practice so you can slow down or retire altogether.

In this week’s Beauty and the Biz Podcast, I talked about the options above with Michael Persky, MD, a cosmetic facial plastic surgeon in private practice in Encino, CA since 1985.
Dr. Persky has experienced being the “new guy on the block” and joining a practice, then going out on his own, then adding an associate, then losing that associate and finding another one and then losing that one and now in search of another!
It’s never too early or too late to figure this out for yourself so listen in to Dr. Persky’s pearls of wisdom.
Visit Dr. Persky's website at: https://www.drpersky.com/
 
Enjoy!
 

📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at: https://www.catherinemaley.com/apply/
✔️ STAY UPDATED!
Website: https://bit.ly/31O4DHp Blog: https://bit.ly/31HmEHx Podcast: https://bit.ly/3DMIHJN Videocast: https://bit.ly/3DNLjXL Apple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝
Instagram: https://bit.ly/3GynMvz Facebook: https://bit.ly/3IJxL35 Twitter: https://bit.ly/3GxJUGy LinkedIn: https://bit.ly/3lWoYRM  
Transcript:
What to Watch Out for with New Associates. With Michael Persky, MD
Catherine Maley, MBA: Hello, welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and what to watch out for with new associates and if you should work until you drop. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. And today I have a very special guest that I have known for a very long time, and we’ll be discussing whether it’s wise to work until you drop.
And it's Dr. Michael Persky. Now he's a cosmetic facial plastic surgeon in private practice in Encino, California, which is Southern California and has been since 1985. Now he specializes in rhinoplasty, blepharoplasty, facelift, laser skin resurfacing, as well as a variety of non-surgical solutions.
Now, Dr. Persky is a frequently invited speaker, both nationally and internationally at facial plastic surgery and multi-specialty cosmetic surgery conferences, and he's a medical consultant on numerous national and local TV news segments, as well as a featured medical expert in LA daily news. LA times and LA magazine, Dr. Persky welcome to Beauty and the Biz. It is a pleasure to have you.
Michael Persky, MD: Thank you, Catherine. It's a pleasure to be here and it's always an honor to be connected with anything that you're involved in. So, thank you for inviting me. It's, I'm honored and privileged to be here and I hope we'll have a great session.
Catherine Maley, MBA: Oh, I know we will. So just to let the audience know, I have known you, you were also one of the very first surgeons I ever met at a conference and it was the Newport Beach Facial Medical Conferences. Those were just the greatest conferences. I just love the

34 min