What went on behind Malaysia Airlines' new safety video‪?‬ Marketing Connected

Malaysia Airlines put a twist to its in-flight safety video earlier this year by turning it into a star-studded musical. While some consumers praised it for its creativity, others found the seven-minute video too long and distracting. Nonetheless, the airline is proud to have produced something different and eye catching.Group chief marketing and customer experience officer, Lau Yin May, shares what went into the creation of the new video and what makes for good marketing these days.Malaysia ...